Spartan Internet, Examines The Internet Market Share Of The 2012 GOP Candidates With The SIPP Index
February 28, 2012 (PRLEAP.COM) Politics NewsThe Michigan-based internet marketing consulting firm, Spartan Internet, continues its widely acclaimed SIPP Index for the 2012 presidential election.
Currently holding the top two positions on the SIPP Index are Ron Paul (32.3%) and Newt Gingrich (24.2%). The biggest mover of the week is Ron Paul gaining 5.10% of the market share. Most of Ron Paul's newly acquired market share came from Newt Gingrich, who dropped 2.49% of his internet market share this week.
This is an important week for the GOP candidates due both the Arizona and Michigan Primaries. After this week, we can expect there to be movement within the SIPP Index. Will Rick Santorum finally overtake Mitt Romney for 3rd? Or will Mitt overtake Newt for second?
This week's results can be found at:
Spartan Internet has leveraged its web expertise to objectively develop the SIPP Index to quantify 650 relevant factors into a single representative score for each candidate's overall internet market share out of 100%. The 650 factors are derived from numeric values from across the internet such as social media campaigns, candidate web analytics, and blogs, news media and search engines. The resulting score is indicative of each candidates overall online ability to reach individuals and connect on key issues.
About Spartan Internet:
Spartan Internet Consulting is a leading internet marketing consulting firm that provides strategic internet plotting and implementation services to global clients. Spartan Internet has more than 30 specialists on staff with offices in Lansing, metro Detroit, Fort Lauderdale, and Washington DC.