Digiday Mobile Event Features Leapfrog Online as Digital Marketing Leaders
March 01, 2012 (PRLEAP.COM) Business NewsChicago, IL - March 1, 2011 - Cass Baker, Leapfrog Online's EVP, will participate in a panel discussion at today's Digiday Mobile event in Los Angeles. The conference, which takes place at the London West Hollywood Hotel, explores how any why mobile media is stealing attention from every other form of media, especially the traditional Web. This gathering is designed to provide today's senior-level digital media and marketing executives with valuable insights and new perspectives from executives who are leading today's biggest media companies, agencies, technology companies, and brands.
Baker's panel discussion, entitled "Buyers Speak Out," will address how and why mobile is capturing more time and attention from consumers than the desktop Internet. The panel will explore what's working in mobile, and how today's leading brands are leveraging mobile as a platform for improved consumer engagement, experience, and action. Baker will be joined by colleagues Vik Kathuria, Managing Partner & EVP-Digital Investment Group of Mediacom Interaction and Angela Steele, CEO of Ansible.
In addition to Baker's panel, Leapfrog Online client Rob Roy, Vice President and General Manager of eCommerce and Interactive Marketing at Time Warner Cable, will lead a stand-alone session at the Digiday Mobile event. Roy's session, "The Brand View: Mobile as a Marketing Force," will discuss how mobile is already a key driver of business results for Time Warner Cable, and why it's a rising star in the brand's comprehensive and top-performing digital portfolio.
For more information about Digiday Mobile, visit www.digidaymobile.com.
About Leapfrog Online
Leapfrog Online is one of the largest digital marketing companies in the United States. Founded in 1995 and based in Chicago, Leapfrog helps Fortune 500 brands uncover new customers and revenue via multi-channel marketing programs. By applying deep domain knowledge and expertise, Leapfrog Online builds targeted industry solutions and proven results that build digital market share for its Clients. For more information about Leapfrog Online's solutions or our work with leading brands in the financial services, telecommunications, automotive, home services and education industries, visit www.leapfrogonline.com.