Allegory Studios and NBS are Recognized Among the 2012 REBRAND 100® Global Awards Winners

March 05, 2012 (PRLEAP.COM) Business News
Saratoga Springs, NY …. Allegory Studios and their client NBS were named one of the world's most effective rebrands in the eighth annual REBRAND 100® Global Awards. This award is the highest recognition for excellence in brand repositioning, and is the first and most-respected global program of its kind. Allegory's branding process effectively repositioned NBS to demonstrate the company's impact on people and the community, which resulted in NBS's reclaiming their position as a leading consultant in the special taxing district industry. This is the third year Allegory has been recognized in the REBRAND Competition.

Each year, an international and multidisciplinary mix of industry experts convenes to jury the competition. They consider "before" and "after" representations of brand transformations with written summaries and supporting elements that showcase integration of social media and mobile engagement. "Many projects had big ideas expressed elegantly through all methods of engagement-language, visuals, sound, etc." said Shashi Caan, Founding Principal, The Collective US and UK and 2012 juror.

A small consulting firm or brand had as much opportunity to be selected as did global organizations with exponentially greater budgets since the name and size of the brand strategists are hidden from jurors during their review process. Emphasis was on executed strategy that made an emotional connection and met the stated objectives and needs of the identified target audience and prospects.

The 2012 winners represented over 28 countries and 34 industries. They ranged from One Foundation to Global Ethics Ltd, Pfizer, National Music Centre of Canada, Merck Millipore, and Cisco. In addition to in-house teams, small agencies, and representatives of multinational corporations and non-profits, competing firms included Interbrand, SNK, Lippincott, Siegel+Gale, and Brandient.

About Allegory Studios:
Allegory Studios works with clients across the nation and has developed an award-winning approach to brand development based on the use of archetypes to clearly articulate the authentic personality of an organization. The firm helps clients build their businesses through strong branding and messaging. The agency offers monthly workshops on building authentic brands for small businesses and creative teams. For more information please visit

About REBRANDô and the REBRAND 100® Global Awards:
REBRANDô is the world's leading resource for effective brand transformations. The REBRAND 100 Global Awards is the first and most respected recognition for repositioned brands. Featured in such media as The Wall Street Journal, CNN Money, Bloomberg Businessweek, various magazines and books, the annual competition has entry deadlines in late September. The full 2012 winners showcase is at