List Services Corporation Presents dynamic, new Student Marketing Data for Multi-Channel Campaigns

May 22, 2012 (PRLEAP.COM) Lifestyle News
List Services Corporation (LSC) (www.listservices.com) a leading list rental and list management company in Bethel Connecticut has added a comprehensive, new student data file to its list of offerings. The Student Network Masterfile is the perfect target for marketers across the country looking to launch a Direct-to-Consumer campaign offering a product or service to millions of US student consumers.

The Student Network data allows marketers to follow students through their college tenure and into their prime spending years as they create career pathways and enter the workforce! Capitalizing on the recent boom in online education and self-reported data capture, The Student Network boasts over 10 Million recent and complete contacts from High Schools, Undergraduate Universities, Community Colleges, Technical Schools, Graduate Schools, Private Schools, Summer Schools, Studies Abroad, and Scholarship Programs. The Student Network connects marketers with real students, real alumni, and real families as all information is self-reported directly by students, members, and/or parents.

The Student Network is ideal for marketers across an array of disciplines seeking to have a direct dialogue with students who have unique product and service needs and timely interests. There is a wealth of opportunities for retailers, financial product companies, test prep programs, military recruiters, insurance agencies, mobile services providers, technology services, office supply stores, digital goods purveyors, sporting goods outlets, auto companies, etc. All would find success utilizing The Student Network to reach the more than 13 Million households in the US with someone actively enrolled in a college or university. Tina MacNicholl, VP of Sales at LSC, states, "We know this market is growing fast and furiously, and with this type of data that has never before been offered in the market, we can create custom, targeted segments for so many marketers in several channels!"

The Student Network also maintains and updates college, high school, and scholarship data that is available for lease. The raw data lease offers the flexibility to create a custom search tool, perform college research and peer analysis, or gather valuable information for a variety of data needs. LSC's service bureau division supports these services and offers complete database marketing, data-processing, digital delivery and online advertising plans in addition to list acquisition.

Through their acquisition of Allora Media (www.alloramedia.com), LSC also provides full service digital Search, Social, Email Marketing and Web Development Services as a full-channel solution to clients seeking to launch new products, brands or businesses in a multi-channel environment.

For more information on The Student Network visit www.listservices.com/tsn/ or, contact Tina MacNicholl at 203-791-4194 or via email at: tmacnicholl@listservices.com