ThinkNow Research Launches Monthly Hispanic Omnibus

June 14, 2012 (PRLEAP.COM) Business News
BURBANK, CA — June 14, 2012 ThinkNow Research, leading provider of Hispanic online consumer insights, has doubled the frequency of its popular Hispanic online omnibus survey to twelve waves per year from the previous six. The survey continues to target 500 U.S. Hispanic consumers drawn from a representative sample of the U.S. Hispanic English and Spanish speaking populations. The Omnibus survey is an affordable, focused and reliable method to conduct custom Hispanic market research.

"Historically, Hispanic consumer research was conducted sporadically and was tied to specific campaigns. We're now seeing companies move to regularly scheduled Hispanic research projects as a way to keep their finger on the pulse of this dynamic consumer group. In response, we've had to add more waves of our Hispanic omnibus to accommodate the increased demand." said Roy Eduardo Kokoyachuk, Partner, ThinkNow Research. "This omnibus is an integral part of our research offering. Clients often explore a new area using the omnibus to determine the size of an opportunity and, depending on the results, follow it up with a custom quantitative study or market research online community. However, since the sample for each wave is always drawn in the same representative manner, the omnibus itself can be used as a Pre-Post survey or Tracker for on-going research in order to create norms."

The ThinkNow Research custom Omnibus Survey is divided into sections that belong exclusively to participating clients. Companies submit as few as three questions and up to as many as needed. Since it's a custom omnibus, companies only see the results for their own research questions. No one else has access to these custom results. Help with developing and translating the omnibus questions is included in ThinkNow Research's services. Coding for open ended questions can be added for a small fee. Deliverables include Excel tables using client specified demo breaks and a topline PowerPoint summary.

Question submission deadlines for 2012 can be found at:

About ThinkNow Research

ThinkNow Research provides solutions for gathering Hispanic online insights to companies looking to engage with the fastest growing U.S. consumer segment. We offer full-service design & execution of Market Research Online Communities, Concept Testing, Pre/Post Advertising Effectiveness, Online Qualitative, and Custom Omnibus Surveys. Our familiarity with the habits and preferences of online Hispanics saves you time, money and resources. Current clients include McDonald's, Nissan, Campbell's, GfK MRI and mix of Fortune 500, Market Research and Ad Agency clients.