Newsletter Marketing Guide from WPI Communications Offers Tips, Best Practices for Professional Practices

July 24, 2012 (PRLEAP.COM) Business News
WPI Communications, Inc., a newsletter marketing firm that helps accountants, attorneys, financial planners, dentists, physicians, physical therapists and others increase revenue through more professional referrals and patient contact, released a special report today titled, "The Complete Guide to Newsletter Marketing for Your Professional Practice." This 19-page guide provides practical tips and best practices for professionals looking to build a newsletter marketing program for their practice.

A growing number of professionals use newsletter marketing to build their practices. This is clear from such research as the Dental Marketing Barometer Survey, conducted by WPI Communications every year, and studies of other types of practices.

"Newsletters are ideally suited and highly effective for the unique marketing needs of professional practices," said Steven Klinghoffer, president of WPI Communications. "They are especially valued in today's marketing environment because unlike traditional advertising, newsletters are not viewed as self-serving. Each issue provides valuable information."

Sections of this special report include

  • Build a Solid List: Print and E-mail
  • Develop Excellent Content
  • Design an Appealing Newsletter
  • Newsletter Marketing Best Practices
  • Measure and Track Results
  • eNewsletter Techniques

  • "The Complete Guide to Newsletter Marketing for Your Professional Practice" is written not only for professional practices who are new to newsletter marketing but also for those practices looking to make the most of their investment in an existing newsletter marketing program. With any kind of marketing program, return on investment is key, and newsletters are no exception, Klinghoffer said.

    "Used consistently over a long period of time, newsletters pay for themselves," he said. "This is a fact I have seen for myself in my 28 years of publishing newsletters. For many of the professional practices with which we work, one or two new clients or patients pay for the cost of a newsletter program for an entire year."

    The free report can be downloaded at

    WPI Communications, Inc., helps professionals market their practices through editorially based programs that position the practice as being knowledgeable, well trained and willing to communicate their expertise. WPI has been providing newsletter marketing services to professionals since 1952. For more information about WPI Communications or "The Complete Guide to Newsletter Marketing for Your Professional Practice," please call 800-323-4995, e-mail info(at)wpicommunications(dot)com or visit