Global Internet Services Provider Innovalist Acquires Rival

August 11, 2012 (PRLEAP.COM) Business News
Singapore, Aug. 11, 2012-In an effort to consolidate its positioning as a leader in the field of web traffic delivery, Singapore-based Innovalist and its subsidiary, have acquired long-time industry rival, a move that puts the company in the position to monetize new avenues of online ad traffic for its customers.

The acquisition, says Innovalist founder Tom Koh, will allow to obtain web traffic from online users who click on pop-up, pop-under and contextual ads featuring its customers' websites. Currently, core web traffic originates from click-throughs on expired domains as visitors from various global locations, niches and at different rates of delivery are redirected by servers to the company's customers for streamlined, affordable and highly targeted web traffic results.

"The acquisition of this very established website and long-time rival is a major coup for our team," said Innovalist founder Tom Koh. " delivers many benefits to our clients, such as access to a very high quality traffic network from pop-up, pop-under and contextual advertising and, in a nutshell, will enable us to provide our customers close to Pay-Per-click quality of traffic at comparatively lower prices."

As a long-established industry leader in keyword rankings and other fields, San Dimas-based brings additional and highly valuable Contextual Targeting Traffic to Innovalist's current portfolio, said Koh, offering much lower bounce rates and higher engagement levels due to effectively targeted user redirection.

"The combined entities will make it possible to extend our commitment to providing affordable but unquestionably targeted click-through and redirect activity for our customers," said Koh. "We look forward to integrating these highly valuable offerings and delivering enhanced value for our clientele in the coming weeks.", established in 2009, is approaching delivery of its 400,000,000th website visitor to its more than 8,278 customers around the globe. The website was established on 27 October 2009. Since then it has delivered in access of 336,160,986 website visitors to more than 8,278 clients. regards itself as a leader in the field of web traffic delivery, pioneering a wide range of affordable to high end services to clients and providing 365 days customer service with an 18 hour guaranteed service time and 48 hour turn-around time. Their service motto is "We enjoy no weekend offs and holidays because our customer's websites do not take a break."

Their philosophy is that everyone deserves a fair chance of getting visits and making money off the Internet. To rank naturally and get visitors from the search engines is a highly daunting endeavor as it takes an average of 6 months for a website to obtain a reasonable amount of traffic for sustainable income generation. In that time, most wannabe bloggers and entrepreneurs would not have the funds and time leeway to see any form of encouraging success.

The further challenge that most new website owners face is that they do not have the luxury of testing and tweaking their website design, setup, content, product and service offerings in that startup period because there are too few visitors to make any sort of meaningful adjustments. As any seasoned marketer or entrepreneur would know, a successful business model is derived from endless tests and tweaks. The constant search engine algorithm changes are also getting much more rigorous in their ranking criteria, exacerbating the struggle for new websites to obtain ranking and to get targeted traffic.

Koh added, "By delivering visitors to our customers, we are providing them with a legitimate chance to shortcut that process. In the weeks that we deliver the visitors to customers, they would be able to identify issues with their website and plan and make rapid changes to improve and get on their feet faster.

"We are so confident that website owners will derive benefits that we offer and advertise that we will either provide refunds for unused traffic credits or replacements of services. Because many websites are not fully optimized, we do back our guarantees frequently and that significantly eats into our bottom line. As the result we stand quite alone in our business model because remedies and close customer service is an extremely expensive and time consuming process, hence the vast majority of traffic providers dare not offer what we do. However we do that partly because we remember that years ago, we were a struggling startup and had seen lean years before we found success. Everyone deserves a fair chance!"

About is a subsidiary of global Internet services provider Innovalist. Innovalist is owned and managed by Tom Koh, a serial entrepreneur and a seasoned marketing veteran of 17 years who has serviced Fortune 500 clients like Visa, Mastercard, American Express, LG, Canon, Samsung and Deutsche Bank. Tom started Internet ventures as far back as 2001 and pioneered innovations in exhibitions, online events, news portals and outdoor advertising.

For more information, e-mail Tom Koh at or call +65 929 88588.