Nussbaum Transportation Recognized with "Best in Show" at TMSA Compass Awards
August 29, 2012 (PRLEAP.COM) Business NewsNussbaum Transportation announces the receipt of two Compass Awards from the Transportation Marketing & Sales Association for its marketing campaign entitled "We're Turning Heads; What Can Nussbaum Do For You?" The integrated multi-media program received an "Award of Excellence" in its category and was recognized as the overall "Best in Show" at the event on June 5, 2012, in Hollywood, Florida.
The campaign, completed in collaboration with Nussbaum's marketing partner, Allegory Studios, was launched in June, 2011, and ran through spring, 2012. It included a video, dimensional mailer, full-page industry ads and a PR campaign. The campaign introduced the X-Duty Trailer, a ground-breaking dry van design solution Nussbaum implemented for its customer, Electrolux, as a way of highlighting the company's culture of innovation. Goals included gaining national attention featuring the company's innovations, introducing a new transportation solution to the steel and paper industries, and adding new lanes for customers.
Results of the campaign included feature articles and/or industry awards from 8 national publications, as well as invitations to speak with trade groups and significant new business.
TMSA sponsors the annual Compass Awards Program to recognize strategic and creative excellence in transportation marketing and communications, raising the bar for transportation marketers throughout the industry. The award-winning campaigns and tactics honored by this prestigious awards program are showcased to members as being among the best practices in successfully meeting a wide variety of marketing challenges. The TMSA Compass Award is the highest level of professional achievement and recognition in marketing, communications and sales in today's transportation, logistics and passenger transit marketplace.
Nussbaum Transportation is a dedicated and truckload carrier offering transportation services to a variety of industries such as Automotive, Agriculture, Food, Steel, Paper, Tires, Consumer Goods and Construction. Based in Normal, Illinois, Nussbaum services customers across the United States. The company has been recognized with multiple awards over the past year that highlight its innovative approaches to transportation and commitment to fuel efficiency.
For more information about the Compass Awards or Nussbaum's innovative programs, please contact Theresa Agresta of Allegory Studios at (518) 580-1987, ext. 100, or visit www.nussbaum.com
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