Cass Baker, EVP of Leapfrog Online, to lead Webinar for Mobile Marketing Association (MMA) Mobile Marketing at Work
September 10, 2012 (PRLEAP.COM) Business NewsChicago, IL-Cass Baker, EVP of Chicago based Leapfrog Online, will lead a webinar for the Mobile Marketing Association (MMA) discussing how Leapfrog Online has integrated mobile as a strategic revenue tool across their leading clients' programs. In this webinar, Baker will share how Leapfrog's closed loop experiences drive sales and grows customers by tapping into the interests and behavior of the evolving mobile consumer. The webinar will take place on Wednesday, September 12, 2012 from 11 am – 12 pm PDT.
Specifically, Baker will address how Leapfrog Online has partnered with Time Warner Cable to build their mobile channel. Topics include the contribution of mobile sales as part of Total Digital Sales, why mobile phones and tablets have quickly become a rising star in their digital portfolio, and what differentiates Time Warner Cable's mobile campaign as a true innovator in the field.
"It is an honor to lead this discussion for the MMA, says Baker. "The attendees of this webinar will benefit from hearing specific examples of how to successfully integrate mobile marketing into their mix, especially if they desire mobile strategies that will generate direct sales results."
Driven by new technologies and increased device consumption, spending on mobile marketing continues to see unprecedented growth. Baker will share insights around consumer-centric engagement, strategies and tactics.
According to Michael Becker, Managing Director of the Mobile Marketing Association (MMA), "We are extremely pleased to have Cass Baker of Leapfrog Online guiding this discussion on mobile marketing. His expertise and insight will be of great value to those in attendance."
For interested parties who would like to attend the webinar, registration is live at: www3.gotomeeting.com/register/473212262 and on the MMA webinar page: www.mmaglobal.com/events/other/webinars.
CONTACT: LISA SPATHIS
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