New eNewsletter Connects Pediatric Dentists with Their Patients' Parents

September 18, 2012 (PRLEAP.COM) Health News
Springfield, NJ-WPI Communications, Inc., a newsletter marketing firm that helps dental specialists and other professionals maximize revenue through increased patient contact and referrals, released a new marketing product this month for pediatric dentists. The monthly eNewsletter, titled Pediatric Dental Bites, is a full-service, turn-key marketing system that keeps pediatric dentists in regular contact with their patients' parents.

With the Pediatric Dental Bites newsletter marketing program, professionals at WPI Communications do all the work-from preparing and designing the newsletter to sending it at the beginning of every month. All pediatric dentists need to get started with Pediatric Dental Bites is a list of e-mail addresses.

An experienced team writes, meticulously fact-checks and designs a fully customizable eNewsletter for pediatric dentists. Each article reminds parents of the importance of dental care for their young children. WPI Communications' extensive experience with dental practices finds that well-educated parents are more likely to bring their children back for dental visits and recommend their children's pediatric dental practice to fellow parents.

"The more you engage and educate your patients' parents, the more loyal they will be to your practice," said Steven Klinghoffer, president of WPI Communications. "This will reduce attrition, reduce cancellations and will even encourage them to refer their friends to your pediatric dentistry practice. Through an effective communications program like Pediatric Dental Bites, case acceptance can only improve. This is an ideal way for pediatric dentists to build their practices."

While WPI Communications prepares and sends the eNewsletter, pediatric dental practices are free to customize it with their own colors and fonts, and even change the name of the newsletter. They may also include special announcements about their practice.

Pediatric dentists who send this dental eNewsletter can have access to full tracking and reporting. WPI Communications can send a report detailing who opened and clicked through the eNewsletter, which links generated the most click-throughs, and how often articles were shared via social media.

Dental marketing research has found that a growing number of professionals use newsletter marketing to build their practices. This is clear from such research as the Dental Marketing Barometer Survey, conducted by WPI Communications every year, and studies of other types of practices.

WPI Communications has worked with pediatric dentists for more than a decade. The newsletter marketing company also offers two referral-generating newsletters, Pediatric Dentistry Update and Report on Pediatric Dentistry. Pediatric dentists from coast to coast have been promoting their practices by sending these marketing tools to local dentists and pediatricians. More information on these referral-generating newsletter marketing programs is also available upon request.

Pediatric Dental Bites is offered on a geographically exclusive basis, meaning that only one pediatric dental practice in a given area will be licensed to send the eNewsletter. Pediatric Dental Bites is offered on a first-come, first-served basis. Pediatric dentists interested in marketing their practices with this newsletter marketing tool should call Sari Klinghoffer at 973-544-0410 or e-mail her at

WPI Communications, Inc., helps professionals market their practices through editorially based programs that position the practice as being knowledgeable, well trained and willing to communicate their expertise. WPI has been providing newsletter marketing services to professionals since 1952. For more information about WPI Communications or a free copy of "The Complete Guide to Newsletter Marketing for Your Professional Practice," please call 800-323-4995, e-mail or visit