Business Workshops Deliver Branding Tools

October 19, 2012 (PRLEAP.COM) Business News
Saratoga Springs, NY Allegory Studios, a branding firm based in Eagle, CO and Saratoga Springs, NY, has launched several workshops to teach small businesses and creative teams techniques to craft effective brand stories. These hands-on, do-it-yourself events will coach participants to create messages that deliver tangible results for their organization. Workshops are offered on November 8th & December 12th in Saratoga Springs as well as November 14th & December 14th in Eagle.

"Many small business owners know they need help with their brand and marketing, but they don't know where to begin," says Theresa Agresta, Allegory co-founder and workshop facilitator. "This workshop will teach you how to create a simple story and strong messages about your business that attract new attention for your products and services."

Before the event, participants complete an online "Cultural Insight Survey". Individual results of this scientifically validated assessment tool are emphasized throughout the workshop. Participants will learn to tap into the passion that drives their organization through a cultural perspective and begin to craft brand language and target audience profiles. Agresta will also focus on developing a blueprint for visual elements such as logo artwork and imagery.

Minturn Colorado business owner and workshop participant, Jane Rohr, has already started a new brand dialogue about The Scarab, "Thank you very much for such a great day. I am so glad to walk away with all the ideas that are sprouting everyday!"

Allegory Studios works with clients across the nation and has developed an award-winning approach to brand development based on the use of archetypes to clearly articulate the authentic personality of an organization. The firm helps clients build their businesses through branding and marketing efforts that provide a significant ROI. Allegory's results with clients have earned the firm three Rebrand Global 100 Awards, including accolades in 2009, 2011 and 2012. The agency will continue to offer its branding workshops monthly and also books private brand development workshops for corporate groups.

The cost to attend workshops is $595 and registration cut-off is one week prior to the event date. Online registration is available at For more information about Allegory Studios, go to or call 518-580-1987 (x100).