Centsless contributes RM1000 to the Bario Community Project to commemorate their entry into the global finals of the GIST Tech-I Competition

November 27, 2012 (PRLEAP.COM) Technology News
Malaysia, November 27, 2012 Centsless, a Malaysian startup that gamifies the conventional loyalty program, today announced a donation of RM1000 to the BARIO Community Project a week after qualifying for the finals of the GIST Tech-I Competition that will be held in Dubai. The BARIO Community project is the brainchild of the Taylor's Education Group and signals a commitment to the development of the indigenous and hardcore poor community under the "Mission Sabah" program. This donation marks Centsless' maiden contribution to a cause it believes in and Centsless will continue playing an active and committed role in philanthropy.

"This small contribution signals our first step in our journey to be a successful company with a cause. The hardcore poor kids that the BARIO Community Project aims to help have to travel for at least 6 hours to get to and from school. Travelling such long hours distracts the kids and tires them. Hence, many of them drop out of school. The project aims to build a hostel at the local school to house these kids and prevent this problem from happening. We also wanted to give back to the university that Jolene and I came from. Both of us understand how important education is for the children, and we are very glad that we could contribute to a cause that we feel very strongly for," said Su Zhen, Co-Founder of Centsless.

Centsless is participating in a business competition called the GIST Tech-I competition. This competition, hosted by GIST, an organization dedicated to international scientific and technical collaboration and training, saw 366 entries from countries all over the world. Out of the 366 entries, 90 teams were shortlisted by a panel of experts to go through to the semi finals. The semi finals involved a video voting process that was put in place to get the teams to prove their ability to appeal to a wide, non-specialized audience with a succinct explanation of their product or service.

"Our team launched the campaign on the last day of the competition voting period. We deliberated on a few marketing gimmicks, one of which involved me dyeing my hair purple! Thankfully, we decided that we would contribute to a cause that was close to all of our hearts. For every vote we got after vote 2349, we would donate USD0.25 to the project. In a short span of 5 hours, we received 540 votes. In order to raise more for the project, we spoke to MoneyTree, a company that teaches financial literacy and entrepreneurship to kids, to match the amount that we were donating and they agreed without hesitation. With that, we managed to raise RM1000 for the kids," said Jolene, Co-Founder of Centsless.

Centsless made it into the finals where the top 30 teams will compete for funding, and mentorship to jumpstart their ventures. The company will be launching its product in February 2013.

About Centsless

Centsless is a Malaysian based company that delivers a seamless platform for loyalty that works both offline and online.

The Centsless system helps businesses grow by creating opportunities to acquire new customers and nurture loyalty among customers. For shoppers, Centsless strives to make their shopping experience more fun and rewarding through a card-less loyalty system, allowing users to easily earn points, and redeem for attractive rewards by simply providing their mobile number.

To find out more, visit www.gocentsless.com.