Operator Group Foresees Significant Rise In Online Sales And Customer Engagement Following A Successful Pilot With INDG

December 16, 2012 - Orange, a leading mobile operator group, tested different scenarios to drive online sales of postpaid subscriptions including a mobile phone on its portal. The pilot was carried out in partnership with INDG, a provider of product engagement solutions, and clearly proved the importance of rich device content**. More visitors viewed Orange branded product videos and high quality stills which lead to a significant increase in both products to basket and actual purchases.

The pilot was executed from June to mid August 2012 in France and Romania, two of the larger affiliates in the group. "As more consumers investigate and buy mobile devices and subscriptions online, the level of engagement in our online shop should be as rich as visiting one of our retail stores. It has proven very successful to offer rich device experiences as it makes people feel more confident to buy online." Says Ravi Ramat, Director at Orange, Group Device, Mobile Multimedia division. "We selected INDG as they have the rare ability to combine the creation of high-quality experiences with the flexibility and scale required to serve the Orange group."

"We are very happy with the pilot results. This clearly proves that following INDG's approach, consumer product brands are one step away from realizing double-digit growth in online sales." said Bas Gal, Commercial Director at INDG. "This starts with realizing that online shoppers need a decent alternative to checking out a physical product in-store. By allowing online shoppers to experience products as if they hold them in their own hands, they will feel more confident to buy online. Orange is clearly heading in this direction."

To help brands such as Orange, INDG creates a single 3D model of any product – in the case of Orange this is done for a range of leading phone models. Subsequently, INDG uses its Product Engagement Suite to turn these 3D models into any media format for both tradition and digital touch points. This allows brands such as Orange to consistently present their consumer products in any form, such as printed ads, 360-degree views, product videos and interactive applications.

For Orange, this new approach ensures a consistent, high quality product experience and offers the flexibility and scale required across the mobile operator's group. Within the Orange pilot, INDG started off creating a set of product videos and images based on the 3D models. Orange and INDG are currently making plans to extend the pilot with more interactive device experiences and serve additional affiliates in the Orange group.

Notes
*) Due to their sensitive nature, measurable results from this pilot have been omitted on purpose.
**) For more info on INDG's pilot at Orange and some relevant content (images and an example video) please refer to this link:

http://www.indg.com/telecom/orange-branded-handset-videos/