Armstrong to Donate Floors to 'Homes for Our Troops' as Exclusive Partner

December 20, 2012 (PRLEAP.COM) Lifestyle News
BURLINGTON, Mass., Dec. 20, 2012 — The holidays can be particularly difficult for America's disabled veterans, making it a fitting time of year for Armstrong Flooring to announce its new exclusive partnership with Homes for Our Troops. Throughout the next year, the flooring manufacturer will donate selected products to the nonprofit organization, which builds adaptive homes for severely wounded servicemen and women at no cost to the veterans.

Armstrong is slated to outfit about 30 homes nationally in 2013, and will donate its engineered hardwood and other durable floors. In addition, the company will set aside a portion of sales from its domestically produced American Scrape hardwood collection to further support the efforts. Each home will be designed to maximize mobility and comfort for the injured veteran after he or she has returned from service.

"The simple comforts and conveniences of our homes can easily be taken for granted, and during the holidays, it's especially important for us to remember the extreme sacrifices of our veterans," said Barry Greenberg, sales manager of A.J. Rose Carpets & Flooring, a Greater Boston flooring store. "We're proud to carry flooring products from a company that is dedicated to helping injured soldiers regain their freedom of movement in an inviting environment that they can call their own."

Homes for Our Troops relies on the generosity of individuals, corporate contributors and foundations to cover the costs of construction. Those interested in helping the cause can donate money and supplies or register to volunteer at

An adaptive home requires the use of resilient materials, and it was the durability of Armstrong's Performance Plus Hardwood Flooring that recently landed it on the 100 Best New Home Products of 2012 list from This Old House magazine. Available in hickory, maple, cherry, oak, birch and walnut, the product is infused with acrylic to make it twice as hard as normal hardwood, leaving the surface virtually immune to scuffs, scratches and dents.

For homeowners that instead want to accurately re-create the look of a stone floor, This Old House also gave a nod to Armstrong's Alterna Premium Groutable Vinyl Tile on its 100 Best list, noting the convincing patterns created with limestone dust. Though the tile has the look and feel of stone, it is warmer underfoot and easier to install.

"Armstrong's latest award-winning flooring products highlight the fact that though its lines serve many different needs and tastes for homeowners, they are always stylish, durable and user-friendly," added Greenberg. "They are built to provide comfort and elegance for generations, which can't be said about too many products these days."

About A.J. Rose Carpets & Flooring:
Serving Massachusetts homeowners and commercial customers since 1977, A.J. Rose Carpets & Flooring specializes in flooring products and installation, offering a broad selection of carpets, area rugs and vinyl, hardwood and laminate flooring. Family owned and operated from the beginning, A.J. Rose also offers professional carpet and upholstery cleaning with the latest equipment to ensure a quality job. Visit one of their showrooms, located at 136 Cambridge Street (Route 3A) in Burlington and 599 Worcester Road (Route 9 West) in Natick, or find them online at They can also be liked on Facebook at or reached by phone at 781-272-7600 in Burlington or 508-652-0770 in Natick.