- A RWE Group company Saves £2.5 Million in their First Year of Launch by Applying Direct Sourcing Strategy

February 14, 2013 (PRLEAP.COM) Business News
RWE npower, the leading UK energy company and a part of RWE Group, boasts of saving over £2.5million on their career website in the first 12 months of its launch

Swindon, UK February 14, 2013 -, launched in October 2011 has shown tremendous growth in its first year of its journey. The direct savings from the standalone website is around £1.87million which is a remarkable achievement from a cost saving point of view. The company strategy to avoid job board advertising fees and focusing on direct sourcing has helped them earn a huge cost benefit.

The new career website has also been able to draw much-deserved attention from candidates looking for jobs in energy , engineering and technical sectors.The company specialises in recruitment related services in the area of energy sales, customer services, professional and business support, graduate training schemes and much more.

Objective of launching the new website:

The first and foremost objective of creating this new job platform was to help candidates navigate through a smooth and standard process of recruitment. The highly experienced recruitment and career consultants of Npower Jobs ensured that the job applicants get a higher level of accessibility and assistance throughout their job searching process.

Strategies and actions taken:

Designing a user-friendly, feature-rich and social media integrated website was their first step towards attracting talent pools. The new website has all the ingredients it needed such as modern look, clear navigation, easy job search options and greater degree of interaction through social media and blog.

Accessibility of job related information was another important aspect that was given a high level of focus. Candidates often need to search jobs through multiple sources such as job boards, search engines, Facebook, Twitter, LinkedIn and more. They also need to browse jobs through multiple devices such as desktop, mobile and other handheld devices.

Npower focused on these basic needs of candidates with precision and accuracy. The website was designed and marketed in such a way that provided job seekers with a website which integrated seamlessly with all channels in addition to being desktop and mobile compatable.

Attaining greater Search Engine visibility was also a high priority for the company.Npower ensured that over 50% of their visitors arrive on a vacancy page or a particular job page directly through Google search. This has made the life of potential job applicants even easier.

One does not need to type npower in Google search to view list of jobs available or advertised. Whether someone is searching for electrician apprenticeships vacancies or energy project manager jobs in Google search, they are automatically redirected to applicable Npower web pages. This saves the applicant time in trying to find the right job and improves overall user experience.

Benchmark for others:

The success story of Npower is purely a combined effort of its website planners, designers, developers,online marketing team and management people. The site functionalities and coherent marketing strategies lays down the gauntlet for others to follow.

A glimpse of performance in their first year of operation:

  • £2.4 million in savings directly from the npowerjobs website
  • Over 80% hires from direct sources
  • £350,000 of job board advertising fees saved
  • Reduced agency spends, more savings
  • Successfully developed RWE npower talent pool
  • Over 50% visitors through search engines (Trusted website in Google)
  • 20% of visitors through mobile site
  • A huge leap of around 100 places in the list of Guardian UK 300 most popular graduate employers
  • Grabbed the position of "Best major employer finalist" in Nora National Online Recruitment Awards 2012.

  • Npower as a team is happy to announce and share their success story. Their ways of saving company cost were innovative and practical. It was all consolidated team effort,excellent web marketing plans and the adoption of latest communication technologies that helped saved millions for

    Contact information of

    Windmill Hill Business Park
    Whitehill Way
    Swindon, Wiltshire SN5 6PB
    United Kingdom