Dee Zee Announces New Invis-A-Rack™ Cargo Management System is in Full Production

February 23, 2013 (PRLEAP.COM) Business News
February 23, 2013 - Dee Zee, Inc., of Des Moines, Iowa announced acquisition of the exclusive worldwide rights to manufacture, market and distribute Invis-A-Rackô on July 12th, 2012. After a complete retooling and minor design changes, Dee Zee is proud to announce that production is now in full swing in its manufacturing plant located in Des Moines, Iowa.

The Invis-A-Rackô by Dee Zee cargo management system is unlike any traditional "ladder rack" on the market. Invis-A-Rack's collapsible design makes it virtually disappear when folded down when not in use. But don't be fooled by its sleek design. Invis-A-Rack is a full featured system that holds up to 500 lbs for either work or play.

Dee Zee, Inc. is a leading manufacturer of light truck accessories distributing to all major "aftermarket" segments including Warehouse Distributors, Mass Retailers, Farm Store Retail Chains and Big Box Retailers. Dee Zee is also a major supplier to Original Equipment Manufacturers. Dee Zee is issuing a challenge to the automotive industry to prove that a great product can be made in the U.S. and meet the price demands of today's buyers.

Invis-A-Rack gained national attention when Donny McCall, inventor and founder, filmed a segment for the ABC television show Shark Tank, which first aired on January 27, 2012. Donny stood in front of the five "sharks" that could have invested in his company had he been willing to take manufacturing overseas. McCall, a US Navy veteran, told them no, that manufacturing would have to stay in the United States. "I believe in what I'm doing right now. So, if I can help in any way, I will. But that's [going overseas] not a way I believe I want to help." Donny walked away from a potential deal, but drew huge support for his made in America stance. If you'd like more information about this topic, or to schedule an interview with Dan Kruzic or product inventor Donny McCall email Dan at or visit,