Digital Marketing Agency Hired by Automotive Industry Action Group (AIAG) to Redesign Website

March 05, 2013 (PRLEAP.COM) Business News
Automotive Industry Action Group (AIAG) has hired digital marketing agency Ingenex Digital Marketing to update the design of as well as improve findability and user experience throughout the site.

Since Ingenex is a leading web design firm in Michigan, AIAG came to them as a strategic partner to improve the look and feel of their site. Ingenex is also working on the AIAG site to improve the user's experience and increase conversions. The new site design will clearly show the value of AIAG, make it easier for members to access educational materials and sign up for the services AIAG offers to its members in the automotive and aerospace engineering industries.

Ingenex Digital Marketing is a perfect partner for AIAG. As a creative digital agency focused on delighting digital users by creating engaging and wonderful online experiences, Ingenex offers a full suite of digital marketing services, such as website design, social media marketing campaigns, Google Analytics, search engine optimization (SEO), pay-per-click advertising (PPC), and inbound marketing.

"AIAG is a Michigan-based organization that fosters teamwork between the big names in the auto industry to truly set the standard for automobile manufacturing," said Derek Mehraban, Ingenex Digital Marketing CEO. "We love working with clients like AIAG, industry leaders that encourage collaboration and community to improve the field."

"We're incredibly happy to be working with Ingenex on this important website redesign and are confident they'll take us to the next level," said Greg Creason, Marketing Manager at AIAG. "The improvements we envision will ensure we're offering the best possible experience to our growing customer base".

Established in 1982 by visionaries from Ford, Chrysler and General Motors, AIAG is a not-for-profit association developed to create a collaborative effort to streamline industry processes via global standards development and harmonized business practices. AIAG is a non-competitive forum to promote auto industry standards and develop recommendations, guidelines and best practices for the overall good of the industry. AIAG also offers educational training and conferences to the public and additional member services.

About Ingenex Digtial Marketing
Ingenex Digital Marketing is a Digital Marketing Agency founded in 2006 and based in Ann Arbor, Mich. with offices in Chicago. Ingenex delivers a full suite of digital marketing services and mobile applications development. To learn how Ingenex can help you connect with your customers, visit us at or give us a call at 1-855-INGENEX (885-464-3639).

About AIAG
AIAG is a unique not-for-profit organization where, for more than 30 years, OEMs, suppliers, service providers, government entities and individuals in academia have worked collaboratively to drive down costs and complexity from the supply chain via global standards development and harmonized business practices. AIAG membership has grown to nearly 1000 members include renowned OEMs such as Caterpillar, Chrysler Group, Ford, General Motors, Honda, Nissan, Toyota, and many of their parts suppliers and service providers. For more information, visit