Online Advertisers Adjusting Pay Per Click (PPC) Advertising Budgets to Meet The Demands of Cyber Monday Online Shoppers

November 24, 2005 (PRLEAP.COM) Business News
Huntington Beach, CA (PR Leap) — Cyber Monday is coming and consumers will start their online shopping at a search engine. Smart online marketers are adjusting their online Pay-Per-Click budget to meet the increased holday shoppers online.

Cyber Monday, which is the Monday after Thanksgiving, is known as the Online equivalent of “Black Friday”. For Online retailers, Cyber Monday is the biggest online shopping day of the year. In fact, according to Verisign, last year’s Cyber Monday dwarfed the traditional offline Black Friday as the biggest shopping day of the year.

For online marketers and businesses that advertise online the best tool to get you noticed in such short a time is Pay-Per-Click advertising. As consumers look to search engines and comparison websites this holiday season to search for last minute gifts and compare prices on holiday purchases, the time is now to target online advertising to holiday shoppers with Pay-Per-Click’s inherent lead generating opportunities.

Now that Cyber Monday is approaching and search volume is increasing, optimizing your Pay-Per-Click campaigns is a must. For more information on getting a good return on your holiday investment, contact one of the search engine marketing (SEM) professionals at Search FAST to guide you through what is sure to be a banner year for online retailers. This holiday season advertisers will be able to make their keyword buy on Search FAST targeting major online destinations and ensure click accountability with its built-in click fraud detection.

About Search FAST, Inc.:
Search FAST is a state of the art provider of search engine services, full Search Engine Marketing solutions and pay-per-click technology. Search FAST continues to advance Internet search with new technologies and features designed to improve the search experience for consumers. Based in Huntington Beach, CA Search FAST has a history-connecting consumer to businesses via easy to use innovative Internet techniques since 1998.


Brett Odey
Search FAST Vice President of Sales and Marketing
20422 Beach Blvd. Suite 245
Huntington Beach, CA 92648
Tel: 800-708-5629
Fax: 714-374-2561
info [at]