Randall-Reilly's Pro Trucker Online Revamped as Part of New Branding Campaign

May 01, 2013 (PRLEAP.COM) Business News
Tuscaloosa, Alabama - Randall-Reilly, a long-established publishing company for the trucking industry, has completed the revamp of its interactive employment recruiting website, ProTruckerOnline.com , offering users a more interactive approach to trucking industry jobs and related news.

The new look for Pro Trucker Online, explains Randall-Reilly President Brent Reilly, is one component of the company's overall rebranding campaign intended to elevate the trucking publication giant from "magazine guys" to a comprehensive, multi-media and solutions-based entity offering expanded tools to meet the demands of everyone in the trucking business.

"Instead of waiting on the audience to come to us, we go where they are and offer our clients cross-channel marketing solutions," said Reilly.

From its earliest version as Pro Trucker magazine, the publication has been one of the industry's premier references, used by highly rated trucking companies to connect qualified drivers to job openings. The online version of Pro Trucker has performed the same function for several years. However, Randall-Reilly managers believe that these new changes to the website will boost its effectiveness immeasurably by helping truck drivers navigate the flood of industry news and job openings available to them.

"The whole company is taking a comprehensive approach and consolidating itself to present a more unified brand," Reilly said.

The rebranding efforts of Randall-Reilly began with a top-to-bottom transformation of the company's core business structure, which included changes to company logos, as well as the taglines associated with them. In addition, sales representatives who previously managed advertising sales for the company's publications, now serve as account managers, able to offer customers fully customized data and media solutions.

The new-look version of ProTruckerOnline.com encompasses contemporary components of sleek, efficient website design. Drivers and trucking companies, for example, will find improved navigation and consolidated industry news specifically designed with them in mind. Pro Trucker Online provides free access to the best companies in the trucking industry through a simple, premier application system that is completely secure and captures all of a trucker's pertinent information to direct them to the best truck driving jobs currently available.

The entire trucking industry will have a much better sense of the overall changes that have taken place at Randall-Reilly after visiting the new Pro Trucker Online, said Reilly. This re-energized recruiting website is a fitting reflection of the success of the Randall-Reilly rebranding efforts and their transition from publishing house to a highly integrated technology and data-driven company.

For more information about Pro Trucker Online and Randall-Reilly call 800-633-5953 or visit their websites.

About Randall-Reilly: Randall-Reilly has provided leading trucking industry publications for more than 75 years. The Tuscaloosa, Alabama-based company has evolved from a magazine originally created to better the lives of truckers by providing them with valuable information, to a nationally recognized brand and solutions-based multi-media operation. The company's business platforms include industry trade shows, award winning publications and job recruiting websites, such as ProTruckerOnline.com. Randall-Reilly continues to live by four core principles that have guided them throughout their history: to be a business of open communication, provide adaptive solutions, offer users innovative ideas and deliver effective products.