New Wire Marine Transitions Into OEM Switch Panel Market for Boating Industry

May 08, 2013 (PRLEAP.COM) Business News
Charleston, SC - New Wire Marine, the Charleston, S.C. based marine electrical system designer, announced today that they have purchased new, high-tech Computer Numerical Control (CNC) tool that will allow the company to enter the commercial switch panel market.

New Wire Marine's new CNC machine, say company executives, can cut any shape with high precision on a 2D surface and will enable New Wire Marine to raster engraved, stunning graphics and detailed logos and text into their boat rocker switch panels.

New Wire Marine hopes to fill a very large gap in the OEM (original equipment manufacturer) switch panel market with this new tool by becoming an affordable vendor and leading supplier of custom switch panels to smaller boat builders. Most vendors in the business will only supply large quantities of a single panel and they don't have the logo engraving and backlighting process New Marine offers.

Small builders, says company owner Eric Steele, will find that at New Wire Marine there are no minimum quantities, they accept requests for variations in panel design (such as switch label and position) and customers may even obtain help with a completely re-designed panel layout.

"We are really excited to bring logo engraving and backlighting capability to our boat manufacturer customers," said Steele. "So far the feedback we've been getting is extremely positive. We've been helping the do-it-yourself marketplace for years. I'm excited to be able to offer these great products to commercial boat builders."

The new CNC equipment in New Wire Marine's tool bag was a key element in the company's decision to enter the commercial switch plate market, due largely to its accuracy and precision that will enable expanded customized delivery of electric switch plates.

"This machine is incredible; accurate to four thousandths of an inch," said Steele. "The products that our reverse engraving process is putting out have truly been incredible. I'm impressed every time I see a part pulled out of the machine."

The new tool also allows New Wire Marine to cut switch panel substrates in house and allows rapid prototyping and quick turnaround times on custom products. It also is key in the company's ability to produce high-end custom marine switch plates for the small to medium sized boat builders that have been neglected by switch panel manufacturers in the past.

Steele, who brings a background in electrical and System of Systems engineering, said the transition is a natural one for him to make at this point. He added that, as an avid boat restoration hobbyist, his passion for the industry his company serves continues to drive him and his business to develop innovative products. Steele said New Wire Marine intends to introduce more than 75 new custom and semi-custom switch panel layouts soon, quadrupling their current inventory. These layouts, he said, will be available in matte black, white and a carbon fiber looking material, as well as other colors and styles for custom orders.

New Wire Marine has already begun building up its small- to mid-sized boating clientele through delivery of affordable OEM marine grade switch panels, competitive pricing and quick turnaround time, serving to help raise the company's national profile.

While New Wire Marine appears to be on the cutting edge of the competition on the technology front, it also is employing the same forward-thinking approach when it comes to customer service. The company has created a new webpage, for example, where customers can obtain an instant online quote for a custom made boat switch panel.

In addition, New Wire Marine also engrave and backlight logos and boat names into the switch panels at prices that no other supplier in the industry can match, especially ideal for those small to medium sized boat builders. The company also designs switch panels for other industries, including RV's, ATV's, golf carts and more, Steele said.

For more information about New Wire Marine visit their website or call 704-740-5179.

About New Wire Marine: New Wire Marine is a marine electrical system design company. The company's goal is to provide precision engineered, customized and affordable products to its clients nationwide. The company has delivered professional grade marine products and parts to the do-it-yourself market for many years and now its clients include small and medium boat builders and boat yards.