Epom Launched Smart Ad Optimization to Increase Advertisers Revenue

May 11, 2013 (PRLEAP.COM) Business News
Epom, the international ad serving and ad management solutions provider, today launched Smart Ad Optimization, a new service that is aimed to maximize advertisers revenue by providing automatic ad campaigns optimization tools. It is a savvy combination of ad campaigns optimization and ad monetization. Specifically, Smart Ad Optimization provides advertisers with different types of analysis, statistics and advisory services in a uniquely comprehensive way in order to maximize revenue and comprises several methods, therefore each advertiser can use the most convenient one.

"Smart Ad Optimization is, undoubtedly, next step in the evolution of Epom ad optimization solution," said Anton Ruin, CEO at Epom. "It has always been a main goal for Epom team to build a comprehensive ad platform, combining ad serving and ad exchange. That's why we created Epom Market. Useful addition for a solid ad exchange platform would be a proper ad optimization tool, such as Smart Ad Optimization solution. And now, with Smart Ad Optimization, Epom is able to enhance advertisers revenue in ways that have never been used before."

Smart Ad Optimization embraces CTR, CPA and eCPM optimization tools. CTR optimization makes possible for advertisers to increase their banners' weight automatically, according to its popularity. The algorithm of CPA optimization analyzes which landing page brings more conversion to prioritize them by collecting information over the period of two weeks and analyzing it in real time in one hour after banner or ad campaign was launched. eCPM Optimization gives a priority to all advertising campaigns according to each campaign's performance, calculates the effective CPM for each type of CPC, CPA and CPM-based campaigns and determines the optimum weight to assign to each campaign.

To that end, Smart Ad Optimization provides advertisers with a precise understanding of the interaction between their audience and their ad space. Due to the understanding of the traffic flow and audiences, advertisers that are using Smart Ad Optimization are able to achieve significantly greater revenue by guiding their clients to the most valuable ad places.

About Epom:
Established in 2010, Epom is an international company that develops ad serving and ad
management solutions for publishers, multi-site content networks, ad networks, and advertisers.

Epom enables its users to run display, video, mobile ads in one place thus saving time, resources and bringing more profit. Epom is massively scalable platform suitable for any impressions volume that needs to be served.

For more information, visit http://epom.com