Adcraft Club of Detroit to Augment Reality; Only a few spots left for event focused on emerging technology's impact on the creative industry

May 29, 2013 (PRLEAP.COM) Business News
May 29, 2013 (Detroit) In wake of new technological developments that will ultimately change the way we interact with the world around us, the Adcraft Club of Detroit hosts an interactive and hands-on night of augmented reality on May 30.

Designed to allow participants to discuss and experiment with this emerging technology platform, the executive learning series feature how brand marketers are using augmented reality to engage customers in entirely new and meaningful ways.

"Through its leadership and quality programming, the Adcraft Club of Detroit serves as a channel to convene and conserve the diverse talent pool assembled throughout the region," noted Adcraft Club president Sherrie Weitzman. "By delivering programming around emerging trends like augmented reality technologies and techniques, the Adcraft Club of Detroit works to ensure its membership learns about the creative potential of the digital technologies shaping the purchasing, display and publishing sectors of the industry.

Panel participants include Brian Bos, senior vice president and group director of Emerging Technology for Mindshare; Brian Mullins, CEO of daqri; Marty Wetherall, director of innovation of Fallon; and Brian Wassom, partner of Honigman Miller Schwartz and Cohn, LLP. The panel will be moderated by Matthew Firlik, vice president of sales and business development of daqri.

The event will take place on Thursday, May 30, from 6-9 p.m. at the Baldwin Theater in Royal Oak. Strolling dinner and refreshments will begin at 6 p.m., the program will proceed at 7 p.m. Cost is $25 for all members and $35 for non-members.

To register or to receive additional information please visit

About Adcraft Club of Detroit

Established in 1905, the Adcraft Club of Detroit brings together members of the media, advertiser and agency community to exchange big ideas, support and educate one another as means of evolving their own professional development and the creative industry they are a part of. Serving as one of Adcraft's largest memberships, with 1,600 plus members, the Adcraft Club of Detroit houses some of the most well-respected and established consumer brands in the world.