Coffee With Krisstina Engages New Content Officer

June 01, 2013 (PRLEAP.COM) Business News
GoodLife Team today announced the engaging of Michael McClure to become the Chief Content Officer of GoodLife Team Corporate (dba Coffee with Krisstina; aka "CwK").

"We are thrilled to bring Michael on as an integral part of our management team at CwK. We've been watching him create an incredible quantity of quality content - via his blogging, training videos, webinars, and his community management efforts - for several years now, and we've collaborated on many things very successfully and our business and life philosophies are nearly identical," said GoodLife Team CEO Krisstina Wise. "I honestly cannot think of anyone who's driven the online conversation in real estate quite like Michael has over the last few years."

"I am delighted to join Krisstina and her amazing crew," said McClure. "There has been an undeniable gravitational pull between us since I met Krisstina almost three years ago. I am a huge believer in Simon Sinek's "Start with Why" the core message of which is "people don't buy what you do, they buy why you do it" and I simply love Krisstina's "why." My number one professional motive is "raising the bar" in real estate - via a better brokerage concept and via relentless training, education and the intelligent leveraging of the right technologies - and that is exactly what GoodLife Team and CwK are doing, in every respect. They are, without question, the real deal."

McClure is the creator of Verified Agent, LLC, has been named one of Inman's "50 Most Influential Online," one of's "25 Most Connected" and is a featured blogger on Inman NEXT. He recently co-authored the Swanepoel Technology Report, and he created the "Twitter for Real Estate" online training course.

McClure co-founded RaiseTheBar Radio, which focuses on increasing professionalism in real estate, and he founded the Raise the Bar Facebook Group, which features more than 3,000 of real estate's leading personalities, brokers, agents and vendors. He is a nationally recognized speaker on the topics of Social Media, branding and professionalism. His Social Media efforts have been used as training examples in the educational programs of the GoodLife Team, Keller Williams, RE/MAX, Coldwell Banker and Inman News, among others.

McClure is a CPA, and worked at Price Waterhouse for 10 years before entering real estate. He received a degree in Accounting from Michigan State University.

About CwK: Coffee with Krisstina (CwK) is a technology, training and education company based in Austin, TX currently serving the real estate industry. For more information, please visit and