aims to provide boutique fashion with retail prices

June 07, 2013 (PRLEAP.COM) Lifestyle News a solution to your individuality delivers free Worldwide

June 7, 2013 - Auckland, NZ is a New Zealand based online shop specializing in tailor-made clothing for men and women. Sher Shop is an online boutique with a difference, as it only produces a few individual pieces and yet manages to keep them affordable.

"The idea behind the shop was for our clients not to bump into someone wearing the same cloths as them on the streets. After all, we all want to be different!" says Fahad Sher Hussain. Fahad is a managing director of and a former participant of Mr International 2010. He thinks that the over production of clothing items from countries such as China, Cambodia and Bangladesh has produced fashion that is so similar and general.

"On the other hand, boutique wear is too expensive and sometimes out of touch with the main stream" says Fahad. generally produces 5-10 pieces a design and aims to deliver free worldwide across the globe. The idea of Sher Shop boutique comes from a very unlikely place.

Fahad went to Pakistan on his trip this year to only find out how Pakistani women make use of their family tailors to have their own individual designs made. "Pakistan is the unlikeliest of all places when it comes to fashion, (it is) known for all the wrong reasons". However, he says it is the Pakistani women who gave him an inspiration for his online boutique. "When you go to a social setting, you never find any two women wearing the same design or the same patterns. There is also a great variety between fabrics. In the west, we only wear knit-wear and cotton (if lucky)", has clothing made in a variety of fabrics including Cotton, Chiffon, and Silk. The factory is based in the Eastern city of Lahore and the brand is based in Auckland with some of the admin staff based in Sydney.

"Our production unit is based in the old quarter (in the eastern city of Lahore) in a very old and historic building" says Fahad. Fahad says that he wanted to make use of the skills his family tailor had to offer and give back to Pakistan in a positive way. The unit employs a staff of 10 and they all come from rural backgrounds who are also seasoned farmers. "Pakistan has had a crumbling economy and to help the people in any way was also my intention" says Fahad.

The Future has some great plans ahead. "We are already able to offer free delivery to our worldwide clients. Our clients in New Zealand and Australia receive their products in 5 working days and our worldwide customers in 7-15 working days depending on their geographical location" says Fahad. Currently, has products made with Silk, Chiffon and Cotton and they have plans to expand in their fabric collections.

"We are going to expand on to more fabrics and designs and there is a shipment on its way as we speak" says Fahad. He also says that he is in a middle of developing a mobile application which will change the way his clients will shop and purchase. "I just want to give more power to our clients and we are working on an application where they will have a lot more to choose from and how they'd like their products". will open its first retail shop in Auckland later this year.

About is a brand based in Australasia and was founded in January 2013. For more information please contact at the below details:

Fahad Sher Hussain, Managing Director
Unit 7, 25 Dundonald Street, Eden Terrace
Phone: +642102402835