Nissan's Altima and Pathfinder Drive Brand to Record May Sales

June 11, 2013 (PRLEAP.COM) Business News
MILWAUKEE, Wis., June 11, 2013 — In the past year, Nissan has launched redesigned versions of its Altima midsize car and Pathfinder midsize SUV, and both vehicles continue to impress customers and critics alike. Last month, strong demand for the two models was instrumental in Nissan's best-ever May sales, while Kelley Blue Book's listed the 2013 Nissan Pathfinder and Altima among its 10 Best Family Cars of 2013, with the Pathfinder taking the top spot.

The Nissan Altima remained the brand's clear best-seller in May, moving 31,940 units for a 41 percent increase compared to the same month last year. Meanwhile, the Pathfinder saw its May sales rise by an eye-opening 293 percent year-over-year, with 9,340 models finding new homes. Combined with strong performances from models like the Sentra and Rogue, those tallies helped Nissan's overall sales jump by 31 percent over May 2012.

"Positive press coverage for a vehicle doesn't always translate to sales, and strong sales certainly don't automatically lead to glowing auto reviews, but car buyers and industry experts can agree that the redesigned Altima and Pathfinder have a lot to offer," said Jeff Rosen, general manager of Rosen Nissan Milwaukee, a Wisconsin Nissan dealer. "They may be in two completely different segments, but the Altima and Pathfinder share many of the same reasons for their successes, including impressive fuel efficiency, comfort and technology." lauded the much-improved fuel economies of the Altima and Pathfinder when naming its 10 Best Family Cars list. The 2013 Nissan Pathfinder returns a best-in-class 26 mpg on the highway with its 3.5-liter V6 engine, while the 2013 Altima leads its class with a 38-mpg highway rating when equipped with the standard 2.5-liter four-cylinder.

Part of the 2013 Pathfinder's efficiency gains come from its switch to a lighter unibody frame from its previous body-on-frame construction, a change that also results in a more comfortable ride and more responsive handling. On the other hand, Altima owners benefit from thoughtful touches like NASA-inspired zero-gravity front seats, which eliminate passenger pressure points to reduce fatigue on longer trips.

The high-tech features of the Pathfinder and Altima also earned the praise of editors. Noted for its available Around View Monitor, the Pathfinder can provide drivers with a virtual 360-degree bird's-eye view for easier parallel parking, while the Altima was recognized for its optional active-safety technologies, like Blind Spot Warning, Moving Object Detection and Lane Departure Warning.

"The Altima and Pathfinder allow parents to save extra money for groceries with their excellent fuel economy, and both vehicles are packed with smart technology to keep the kids comfortable and safe," added Rosen. "Even with those family-friendly credentials, each model still manages to be a lot of fun to drive, and their sleek exterior designs are just as suited for single young professionals."

About Rosen Nissan Milwaukee:
Part of the Rosen Motors Group, Rosen Nissan Milwaukee is home to a personable and experienced sales staff that is dedicated to finding each customer's ideal new, used or certified pre-owned Nissan. Wisconsin Nissan drivers can also depend on the dealership's factory-trained technicians to keep their vehicle running smoothly, whether they need scheduled maintenance or a serious repair. View Rosen Nissan's entire inventory online at or call 414-239-9306 to schedule a test-drive from their location at 5505 South 27th St. in Milwaukee. They can also be found on Facebook at