CustomerGauge launches US expansion

June 20, 2013 (PRLEAP.COM) Technology News
June 20, Chicago: CustomerGauge, an Amsterdam SaaS business that operates a powerful Net Promoter®-based feedback and analysis solution, has announced the launch of its first US office with the appointment of Mark Dunlap as Director of Sales, North America. The office is open from today.

The reason for the expansion is for CustomerGauge to better serve its growing base of existing clients in the US, which include SingleHop, Basic American Foods, LegalShield, American Lawyer, Verafin, and Sennheiser. The company's new Chicago base will serve as a springboard for growth across North American markets.

Mark Dunlap joins CustomerGauge from Online Resources Corp., an ecommerce payment services business, and before that, as co-founder and Vice President of Sales & Marketing at Apelles, a leading provider of call center services supporting fortune 500 companies. He brings 18 years of executive-level sales and marketing experience to help the company grow in North American markets.

"What really excites me about CustomerGauge is just how powerful an engine the platform's analytics are for organic growth," said Mark Dunlap. "After six years of continuous development, it has an enormous potential to help North American organizations grow based on customer-focused change."

"The expansion into North America gives CustomerGauge a physical presence on three continents, and gives us a much greater ability to support our global clients, as well as grow our business in new markets," said Adam Dorrell, CEO, CustomerGauge. "With Mark's extensive experience and track record as an entrepreneur, we are well placed to continue our growth with the opening of this new office."

The office is open for business on 20 June 2013.

Contact Person: Mark Dunlap
Location: 401 North Michigan Avenue (Suite 1200),
Chicago, Illinois, 60611 USA

Company Website:

Net Promoter® Score (NPS) is a customer loyalty metric developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and Satmetrix.

About CustomerGauge
CustomerGauge is a Software-as-a-Service (SaaS) platform that uses Net Promoter to measure and report on customer feedback in real time. Because CustomerGauge already has all the pieces in place - end-to-end and fully integrated - a program can be up and running much faster than any comparable in-house program. Clients include Philips, Dulux, Vodafone, Canon, Melitta, SingleHop, Tommy Hilfiger and Electrolux, and in North America, LegalShield, SingleHop, Verafin, and Basic American Foods.