AIESEC shapes young leaders across the world with Net Promoter Program
June 25, 2013 (PRLEAP.COM) Business NewsJune 25, 2013, Rotterdam: AIESEC, the world's largest youth-run network, has partnered with cloud-based feedback platform CustomerGauge to roll out the Net Promoter® system in 110 chapters that span 124 countries and territories. The aim of the survey is to increase the organisation's capacity to positively impact development and leadership opportunities for young people on a worldwide scale.
The announcement is significant because it shows how Net Promoter Score – a metric widely adopted by businesses to increase profits – can be successfully utilised in the non-profit sector in order to drive positive social change on a global level.
AIESEC partnered with CustomerGauge in order to ensure it had the advantages of a centralised survey and feedback solution that could deliver reporting and insights to over 800 offices across the globe. Students are automatically surveyed at three points – when they are placed in an exchange program, when they arrive in the country of their placement, and when the experience is completed. The survey feedback is now helping the global organisation improve its products and internal processes, and local offices around the world better understand the customer journey within their national boundaries.
"The only way for us to know if our leadership experiences actually have a positive impact on people's lives is to have a way to understand it from their perspective. With their feedback we can really learn how to build better experiences in the future," said Florent Meiyi, President, AIESEC International. "AIESEC has 100,000 members and 800 offices across the globe, so it was crucial to have a centralised system that could automatically send surveys and deliver insights to us. CustomerGauge has been key to the success of this program in that regard."
"The Net Promoter system is used widely by businesses to increase profits, but ultimately, it's really about the Golden Rule – do as you would be done by – which makes it a suitable metric for non-profit organisations as well as business," said Adam Dorrell, CEO, CustomerGauge. "We are delighted that AIESEC is getting such value out of the CustomerGauge system – and helping to drive positive social change in the process."
Read more: AIESEC partners with CustomerGauge to shape young leaders across the world
Net Promoter® Score (NPS) is a customer loyalty metric developed by, and a registered trademark of, Fred Reichheld, Bain & Company, and Satmetrix.
AIESEC is the global youth network impacting the world through leadership development experiences. AIESEC has been facilitating youth leadership activities as well as international internships & volunteer experiences for over 65 years, developing a global learning environment across 124 countries & territories. https://www.aiesec.org/
CustomerGauge is a Software-as-a-Service (SaaS) platform that uses Net Promoter to measure and report on customer feedback in real time. Because CustomerGauge already has all the pieces in place - end-to-end and fully integrated - a program can be up and running much faster than any comparable in-house program. Clients include Philips, Dulux, Vodafone, Canon, Melitta, SingleHop, Tommy Hilfiger and Electrolux. http://customergauge.com/