Hengehold Trucks Announces the Release of Food Truck Infographic

PALO ALTO, CA June 28, 2013 – Hengehold Trucks is proud to announce the addition of a fun and informative infographic to their website. The "What the Truck?" infographic focuses on the proliferation of food trucks in the San Francisco Bay Area and nationwide, in addition to the costs of converting a traditional step van into a functioning food truck.

In the past couple of years, businesses have come to Hengehold Trucks to purchase step vans to use as food trucks. The Curry Up Now Indian street food truck and Sam's Chowderhouse "Chowdermobile" are currently using Hengehold step vans to serve delicious treats in cities around the Bay Area. To help educate potential customers on what it takes to convert one of these trucks, Hengehold looked for a unique way to convey their information.

The infographic, aptly titled "What the Truck is That?" not only ignites the imagination, but also effectively showcases various aspects of the growth of the food truck industry. The infographic starts off with a few statistics on the ever growing revenue produced by food trucks. For example, from 2007 to 2012, the industry generated 1,500 new businesses and 15,500 new jobs. In fact, annual revenue is expected to reach 2.7 billion dollars by 2017.

Another angle the infographic tackles is the financial investment that one can expect when starting a food truck business. Many think that all they need to start their food truck business is a truck and a menu, but that could not be further from the case. Considering appliances, non- kitchen equipment, POS (point of sale) systems, operations and marketing, the total cost of converting a step van to a fully functioning food truck is just above 90 thousand dollars. Acquiring the right permits, and factoring in food, fuel, and repair costs makes the food truck business a considerable investment.

The Bay Area, especially San Francisco, has become a national hotspot for the American food truck movement. The infographic highlights some of the popular food trucks and locations in the city. Anyone looking to sample some of the finest mobile cuisine should consider the Presidio, SoMa, the Embarcadero, North Beach, or Civic Center neighborhoods. Those spots are frequented by some of the top rated trucks in San Francisco, including Spencer on the Go, Mama's Empanda, Fivetenburger, and RolliRoti.

Hengehold Trucks has the largest selection of pre-owned commercial vehicles in Northern California. Located in Palo Alto, they are family owned and operated and have been selling quality vehicles since 1948. Each vehicle is carefully selected, thoroughly inspected, and sold with confidence. Customers include colleges and universities, government agencies, businesses small and large, and many individuals. For more info please visit www.htrucks.com. Media Contact: Damien Sanders