Cipher CEO to Teach at Johns Hopkins in January
November 18, 2004 (PRLEAP.COM) Education NewsPeter McKenney to teach first course in new Competitive Intelligence certificate program. In this course students will apply analytical and socio-technical techniques that greatly improve organizational decision making as related to CI, and will gain a full understanding of the issues related to the collection, analysis, and management of external information. This valuable knowledge can immediately be put to use by students in the professional marketplace.
"The demand is increasing for CI professionals in the Baltimore-Washington area. To be successful in the marketplace you must possess competitive intelligence regardless of what industry you are in,' said Johns Hopkins program director Dr. Jay Liebowitz. "We are pleased to have Peter McKenney on board to teach the CI course. He has years of practical experience in the field coupled with academic acumen – a combination that will truly benefit all of our students.'
In addition to his work with both public and private sector clients, Mr. McKenney speaks extensively in the field of strategic research. His work concentrates on linking proven methods for competitive intelligence and knowledge management to corporate strategy as applied to traditional line of business functions. A native of Massachusetts, Mr. McKenney served in the US Naval Submarine force, is a certified nuclear engineer and holds an MBA from the University of Pennsylvania's Wharton School of Business.
Registration is now open for the new course. Visit the program web site for more information: http://www.business.jhu.edu/its/ci.cfm.
Headquartered just outside of Washington DC, Cipher is a full service competitive intelligence consultancy serving clients around the world. We are experienced in delivering strategic research and analysis services across industries. Our competitive intelligence software Knowledge.Works effectively supports all phases of the intelligence process. Key clients include Fortune 500 corporations in the Telecommunications, Consumer Goods, Health Care & Pharmaceutical and Energy sectors. Cipher also supports the information needs of decision makers throughout a number of government agencies.