LeadLedger Releases Top Display Advertising Network Rankings
July 08, 2013 (PRLEAP.COM) Technology NewsJuly 8, 2013 - LeadLedger, the popular provider of sales and marketing intelligence & lead generation, today released the list of the top 100 ad networks and banner ad exchanges. The rankings are based on over 500 ad networks indexed across over 1 million websites in July, 2013. Unlike other listings which rely on sampling or subjective criteria, LeadLedger determines banner network rankings using an objective, data-driven process.
The top ad networks represent the most prevalent networks across the internet. Looking at winning networks and exchanges, Google, Yahoo and AOL dominate the competition while the relatively new Facebook Exchange has skyrocketed to become a top 10 technology.
The top 30 of the 100 listed retail tools for Q3, 2013 are:
1 Google Display Network
2 Right Media Yield Manager (Yahoo)
3 Advertising.com (AOL)
6 Facebook Exchange (FBX)
7 Casale Media
9 Cox Digital Solutions
13 SUP media
17 MaxPoint Interactive
18 Baidu Contextual Ads
19 Tribal Fusion
20 Specific Media
21 EQ Ads
22 Burst Media
28 LinkedIn Ads & Widgets
29 Matomy Media
30 FriendFinder Network
The comprehensive rankings – including marketshare information - are available at: http://leadl.gr/Ad_Network_Ranking
With this release, LeadLedger has objectively listed the highest reach networks on the internet. Top marketing and sales teams use such lists to identify new prospects, monitor markets hare and generate marketing material.
LeadLedger is San Francisco based startup focused on digital competitive sales intelligence. The company provides sales leads and competitive intelligence spanning dozens of verticals and thousands of businesses. LeadLedger boasts a client base with a market cap of over $400BN - ranging from SMBs to Fortune 500 companies.
At the core of LeadLedger is a proprietary technology platform that evaluates millions of sites, known client lists, and other third party data sources to understand the vendors and tools utilized by companies. With LeadLedger, sales executives can identify qualified prospects, digital executives can monitor market trends, and professionals throughout an organization can understand competitor technology usage.