Attractivo rebrands to reflect the studio evolving into an agency

Attractivo has undergone a rebrand to evolve from a graphic design studio into a full service creative communications agency, with a refreshed dynamic website and talent drive to support the agency's new direction.

Bianca Sengos, Managing Director of the independent creative agency, said the rebrand coincides with the increasing demand for agencies that offer a high calibre of strategic creativity with dedicated service, but without the politics of high-end agencies.

"With growing demand to service a large corporation such as American Express and GPT Group, it is a natural progression for us to evolve into a full-service agency." Sengos said.

The agency's unique offering is summed up in the core vision and values, "Through strategic thinking, we create memorable brand experiences to deliver tangible commercial results. The relationships we build with our clients are developed on a shared system of values. In partnership with our clients, we share the same journey and celebrate the same wins."

The talent drive saw the formation of a new client services team, starting with the appointment of former Senior Account Manager of Momentum, Nerida Bourke.

The appointment will see Bourke take on the additional responsibility of leading the way in client services, with more appointments to be announced later in the year.