Round Up and Give Clean Water with

August 10, 2013 (PRLEAP.COM) Business News
RIVERSIDE, Ca., August 10, 2013 —, a leading ecommerce retailer of plumbing and home improvement products, has announced new site functionality that allows all of their customers, for a limited time, the opportunity to round up for charity when they place an order. The first group they are going to support with this functionality is charity:water, a non-profit organization that brings clean, safe drinking water to people in developing countries.

Through this support of charity:water, has developed unique functionality within their checkout system [process] so that customers have the opportunity to round up their purchase amount to the nearest dollar and donate that amount directly to the charitable organization. Coupled with campaigns in social media to raise awareness, hopes to be among the first in the industry to bring attention to this global issue.

100% of all monetary donations to charity:water will directly fund water projects, and charity:water provides proof of every dollar spent using photos of each project and GPS coordinates. charity:water also works to raise awareness of their cause through events, fundraising exhibitions and public awareness campaigns.

"Promoting social good is simply who we are individually and as a company." said Jeff Chelette, General Manager of Gordian Project, parent company of "There's nothing better than watching our employees hand out jackets to every student at the local elementary school to ensure a warmer winter, personally raise money to purchase every kind of farm animal through World Vision, or organize fundraising to support exploited and poverty ridden children through charities like As Our Own and New Reality International. So much of what sells touches water; it only made sense that we would support charity:water's effort to provide clean drinking water."

About is an online retailer offering home improvement, plumbing and building products. Since its launch in 2004 , the company has expanded its product offerings and now features thousands of products from top brands such as Kohler, American Standard and Delta. Always striving towards a better customer experience, has evolved into a secure and easy-to-use site offering product tutorials and buying guides alongside their product offerings.

About charity:water:
Founded in 2006 by New York native Scott Harrison, charity:water has grown from a one-man operation to an international charity with the goal of educating and bringing awareness to the global need of clean drinking water. Thanks to the backing of celebrities and a heavy presence in social media, the organization has raised millions of dollars to complete hundreds of wells in developing nations around the world.

For more information about charity:water, please visit