Mall-goers Get Wedding Proposals From Augmented Reality Groom

February 02, 2014 (PRLEAP.COM) Business News
Manila, Philippines - Mall goers are flocking to The Wedding Library at the 5th level of SM Megamall where guys are getting kissed by a "bride" and girls are receiving a bouquet of roses from a "groom" -all without live models or promotional attendants. This has been made possible with the launch of Forthmedia's groundbreaking interactive augmented reality experience.

Augmented reality allows customers to experience your brand, product or service by adding virtual objects to the real world. Forthmedia has taken this technology to the next level by integrating it with skeletal tracking and motion detection to launch not just an augmented reality experience but an interactive one as well without the need for markers, live models or costly studio set-ups. In this project developed for Weddings & Debuts 2014 Bridal Fair, girls interact with the "groom", by being offered a kiss, a slice of cake, or even a wedding ring. Depending on how the girl reacts the augmented models then respond accordingly. Men, on the other hand, can experience receiving a kiss from a "bride". They can even have their photos taken, grab it and share it with their friends. The response has been overwhelming, and mall-goers of all ages have been entertained. Due to its low operating cost, interactive augmented reality set-ups can be used for permanent or long-running promotions in stores, boutiques, restaurants, theme parks, and other similar establishments to allow customers to get a "taste" of your brand.

Forthmedia is a digital agency that specializes in new digital technologies and integrates them to develop advanced systems for websites, mobile applications, Facebook applications, and interactive augmented reality experiences. Visit their website at or like them on Facebook at