The Signage Network Advertising President, Eric Zdenek Interviewed by Fit Small Business
February 20, 2014 (PRLEAP.COM) Business NewsWest Hollywood, CA - Eric Zdenek, president of The Signage Network Advertising (TSN), a leading outdoor media company specializing in advertising trucks, recently sat down with Fit Small Business, a news website dedicated to delivering the latest business news to entrepreneurs, to discuss the benefits of outdoor advertising. The interview titled "Would You Pay $1 To Reach 1,000 People with a Billboard Ad?" is currently on FitSmallBusiness.com and focuses on the how companies should approach this medium.
"A common aspect hailed by out-of-the-home advertising providers is the inability of their audiences to 'change the channel' on advertisers," said Zdenek in the interview with Fit Small Business. "There has been a steady shift away from traditional radio and television and towards a broader, new-media marketing approach such as the use of advertising trucks, which utilizes online videos, grassroots marketing tactics, and integrated out-of-the-home campaigns."
In the full interview, Zdenek discusses how the explosive growth in new media advertising has created a problem for advertisers, who often feel lost in a sea of one-line, online ads. The solution provided by TSN takes offline marketing to a whole new level and provides the best value marketing available. TSN provides the types of outdoor advertising that deliver maximum visibility, with over 150 wrapped advertising trucks across the country in each of the top ten metro markets.
For more information on how advertising trucks can help small business read the full interview with Fit Small Business, or visit http://www.tsnadvertising.com/.
About The Signage Network:
The Signage Network is the outdoor media company that takes your brand to the streets, where consumers can't just change the channel or click through to the next screen. They make sure your advertising is seen at more places by more people than most conventional ads. As a team of advertising specialists, they are obsessed with value marketing and delivering exceptional customer service. They love offering genuine value to their clients in an industry too long assumed to be inherently expensive. They think it's time to shake up the industry.