NEW YEAR’S RESOLUTION 2006: GAIN MORE TRUST

NEW YORK, Dec. 26, 2005 – Scientists have known for quite some time about Oxytocin, a chemical produced by the brain that enhances social bonding. But what they have just proved is that it also controls who we trust. People who inhaled the hormone while listening to a sales pitch were significantly more likely to hand over their cash to a stranger with no guarantee of a return on investment.

Now, for the first time, a mass-marketed formula of oxytocin spray is available for U.S. consumers. Vero Labs, based in New York, unveils their flagship product, Liquid Trust, for anyone looking to gain more trust from others. And this, says Vero Labs, is something everyone wants. Liquid Trust is a sleek, colorless, odorless oxytocin body spray with a light alcohol-base, small enough to carry around in a purse or pocket.

The groundbreaking research that led to the formulation of Liquid Trust was published in Nature in June 2005. A study led by Ernst Fehr of the University of Zurich investigated whether the suspected “trust effect” could be produced simply by getting people to inhale oxytocin in a sales interaction. Of the subjects given oxytocin, 45% handed over all of their cash. Since the release of this study additional studies have been released around the globe, including a brain imaging study published in the December 7, 2005 issue of the Journal of Neuroscience. This study conducted by the National Institutes of Health's (NIH) National Institute of Mental Health (NIMH) revealed that Oxytocin boosts trust and reduces the functioning of amygdale (fear circuitry) and disrupts its relay station as a response to the fear stimuli.

Liquid Trust is the first product to take advantage of the latest research in the effects of Oxytocin. Useful in a wide variety of social situations, Liquid Trust is promising to give professionals the added edge they need to increase their sales and win over new and prospective clients.

Liquid Trust is now available for purchase worldwide and can be ordered online at www.verolabs.com or by phone (800) 507-3718. Vero Labs headquarters are at One Penn Plaza in New York City.

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If you’d like more information about this topic, or would like high-resolution photos please e-mail the Vero Labs Business Relations Divison Department at info@verolabs.com.