BIMAs 2004 award Grand Prix to Future Proof's CD Rom for Keele University

Future Proof claimed the highest and most prestigious award, the Grand Prix, at The British Interactive Media Association (BIMAs) ceremony last night. Both educating and inspiring, the CD Rom for Keele University targeted 14-16 year olds from lower socio-economic groups and deprived families: encouraging them to enter higher education. Taking the majority share of the public vote, Apple's iPod swept the board to win the publicly decided ‘Experts choice' award. Winners in 22 different categories also received awards at the 20th annual BIMAs dinner.



According to Alasdair Scott, Chair of the Awards at the 2004 BIMAs: "The innovation and creativity displayed in this year's entries has been truly astonishing. The diversity and quality has made the judging process very difficult, but also enjoyable. It is great to see our industry back on its feet, focusing on capturing the imagination of its users with both greater innovation and a better understanding of effective design.'.



Future Proof's work for Keele University was considered by the judges to have both the quality and depth of design deserving of the Grand Prix. The project saw the company tackle the notoriously critical and often cynical youth market. According to the judges, the CD Rom inspired and educated the target audience with humorous and interactive content detailing life at university, degree information and career choices.





The 2004 panel of judges consisted of leading creatives in the fields of design, advertising, digital, film, music, broadcast and photography coupled with a large number of client-side representation from telecoms, broadcast, publishing, hi-tech and FMCG.



Introduced at this year's BIMAs, the ‘Experts Choice' award recognises products, services, initiatives and events that have influenced the UK digital sector during the last 12 months. The iPod unsurprisingly gained the majority of the public vote which was conducted via an SMS voting system. Runner up in this category was the Disability Rights Commission's survey, which clearly revealed the importance and the impact of regulation and legislation on the digital industry.



Scott concludes: "Once again this industry proves that it can both innovate and challenge the creative status quo. The 2004 BIMAs reflect the maturity and continued enthusiasm in our market and we look with eagerness to next year's event. '

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…ends/

Contact:

Katy Howell

Immediate future

0845 408 2031

07803 898 511

katy.howell@immediatefuture.co.uk



Editorial notes


Full list of winners





Experts' Choice Award

Sponsored by

BIMA/Revolution

Apple iPod



Retail

Nectar

Produced by Conchango

Produced for LMUK (Loyalty Management UK)



Banking & Financial Services

Personal Finance ‘Wealth Calculator'

Produced by Poke

Produced for Yahoo! UK & Ireland



Business & Corporate Communications

Vodafone Future Vision

Produced by North Kingdom / Paregos

Produced for Vodafone Group Services



Consumer and Public Services (including Government)

Tango.tv

Produced by Grand Union

Produced for Britvic Soft Drinks



Training & Home Learning

gridclub.com

Produced by Intuitive Media

Produced for DFES, C2K(NI), SEED (Scotland) & Grid Learning



Entertainment & Media Owners

Channel 4 Desktop in4mer

Produced by Flare Creative

Produced for Channel 4



Travel & Leisure

British Midland (BMI) Website Redesign

Produced by Euro RSCG Interaction

Produced for BMI



Arts & Culture

Room 10101

Produced by Poke

Produced for Poke (sponsored by Nokia)



Charity, Government & NGOs

NDCS ‘Parent to Parent' CD ROM

Produced by E3 Media

Produced for National Deaf Children's Society



Student

The Nine Qualities

Saman Rahmanian

Brunel University



Best use of internet

Sponsored by Nielson//NetRatings

Vodafone Future Vision

Produced by North Kingdom/Paregos

Produced for Vodafone Group Services



Best use of iTV

Sponsored by SKY Interactive

adidas Kicking It

Produced by Weapon7

Produced for adidas & PHD



Best use of DVD

U2 Live from Slane Castle

Produced by Solo Too

Produced for Universal Records



Best use of CD/Kiosk

Future Proof

Produced by Code Computer Love

Produced for Keele University



Best online Game

Frosties

Produced by magnetic North

Produced for Kelloggs



Best online relationship marketing

Sponsored by DatingDirect.com

Orange eCRM Programme

Produced by Fullsix and Poke

Produced for Orange



Best interactive advertising

Sponsored by Netklix.com

AOL Trade Advertising

Produced by Lean Mean Fighting Machine

Produced for AOL



Best integrated campaign

Sponsored by Price Jamieson

ABBA to ZAPPA

Produced by Poke

Produced for Observer Music Monthly



Best integrated campaign

Sponsored by Price Jamieson

hype

Produced by Publicis Dialog

Produced for Hewlett Packard



Best usability or accessibility site

Sponsored by learndirect

Cancer Research UK Running Programme Website

Produced by Cancer Research UK with Big Picture



Best use of Broadband

Who Wants to Be a Millionaire on AOL Broadband

Produced by JailDog

Produced for Celador International



Best use of mobile services

Text Message Banking

Produced by First Direct



Grand Prix

Sponsored by BIMA / Revolution

Future Proof

Produced by Code Computer Love

Produced for Keele University





About BIMA
The British Interactive Media Association, BIMA, is the trade association representing the interactive media industries in the UK. Established in 1985, it brings new media into focus, through its activities and networking opportunities that provide clarity and guidance.



With more than 200 organisations and individual members from all sectors of the market, BIMA provides a valuable way to keep up with developments in a fast-moving sector. Members range from large software houses to up-and-coming developers, working online or on disc-based media, in education or business. All members share a common goal: To exchange information and advice on the technology, application and business of new media, and to promote the use of interactive technology to business and the public.

www.bima.co.uk