When Choosing a Printer Model, Familiarity Breeds Comfort

According to Web Consulting Inc., the market is entering a stage where dealer relationships, familiarity, and comfort will play a bigger part in choosing a new printer model. As an example, they provided that 25 percent of end users that they spoke to say that familiarity with a specific manufacturer (or that they currently own the same brand of printer) is a main consideration when buying a new printer. They even proposed that with so many printer models and manufacturers in the market today, it's not that hard to understand.

Nevertheless, according to them, consumers are still into buying and considering services that provide superior image quality. As with all things in life, we still believe in value for our money.

This is what Large Format Printing Company stands for when it comes to large format printing. The company believes in providing only superior quality results that are worthy of a second look from target clients and customers. With so many new printing companies emerging, Large Format
Printing Company is constantly on the lookout for new technology that could help them provide fast turnaround of output at affordable prices.

Take for example the Xerox 8160 Wide Format Color Printer. Its features include high quality digital color output up to three times faster than other leading printers available in the market today. It can accommodate wide media latitude of up to 59.6' of print area, with an ink supply system that is designed for unattended printing. You are also given a choice of inks for both indoor and outdoor printing. Standard second media roll can also be used as a take-up roll for overnight printing.

Benefits of the Xerox 8160

* Superior productivity – provides high-quality digital color output up to three times faster than the market leader.

* Maximizes profits with high-speed output, low running costs, and reliable operation .

* Three optional RIPs provide optimum color management to suit your business applications and workflow.

* Faster drying times – rapid evaporation drying system provides greater drying efficiency over hot air drying systems while using 25% less energy.

* Competitive total cost of ownership – lowest cost per ml in its class.

The Xerox 8160 is very ideal for large format color applications such as backlit displays, point-of-purchase displays, indoor and outdoor posters, signs or banners, and presentation graphics.

Xerox has been in the industry for so many years that they have established a trademark when it comes to superior quality printers and output from their models. With its years of experience as trademark guarantee, consumers are ensured that each of the products is made for total satisfaction.

(Note: The information provided regarding the recent trends on consumer choice on printer models was taken from a feature article in "Wide-Format Imaging' by Michael J. Flippin, vice-president of Web Consulting, Inc.)

About Large Format Printing Company

Large Format Printing Company offers high impact digital printing solutions from prepress scanning and graphics design to customizing documents using Variable Data Imaging technology. They specialize in short run printing of books, manuals, and flyers, as well as large format printing of posters and trade show graphics. For more information you may log - on to http://www.largeformatposters.com

About Xerox

Xerox Corporation is a $15.7 billion technology and services enterprise that helps businesses deploy smart document management strategies and find better ways to work. Its intent is to constantly lead with innovative technologies, products and solutions that customers can depend upon to improve business results. It is among the Fortune 500 companies.

About Web Consulting Inc.

A global consultancy to the digital printing, screen printing, and sign making industries, Web Consulting provides market research, analysis, product marketing support, and strategic analysis through an international network of consultants and associates. Web Consulting Inc serves the North and South America from its Americas Office in Orlando, FL.

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