New Flagship Software Upgrade to 51Degrees™ Fastest and Most Accurate Device Detection Generally Available

September 01, 2014 (PRLEAP.COM) Business News
Download the Free Device Detection Selection Criteria Guide Today

Reading, UK - September 1, 2014 51Degrees™, makers of THE fastest and most accurate Device Detection software, is delighted to announce that the latest version of its award-winning software, V3, is now available on general release with immediate effect. Following the completion of successful trials with world's leading brands, the 51Degrees™ team have once again enhanced their highly popular and proven Device Detection suite.

Device Detection enables brands to tailor their content to the user's device, browser and operating system, enhancing both responsive web design, and insight-based user analytics. The best device detection software does this with sub millisecond (0.10ms) performance so from the user's perspective the page content is delivered and the detection process is real-time. Key benefits of 51Degrees™ V3 include:

  • Clients and Brands will benefit from sub millisecond response times, and over 150,000 device, OS and browser combinations.
  • Enterprise class suite now available for larger businesses
  • Upgrade includes community requested enhancements including Auto Image optimizer, Enhanced analytics tools and responsive web design tools.

  • The innovative algorithm at the heart of the new V3 release, is awaiting patent approval. As well as speed and accuracy, the software includes key enhancements such as responsive Auto Image Optimization that allows images to resize in real time to fit the device screen size; and Feature Detection, for richer and more detailed hardware attributes including page response times. New device properties include device price bands and chipsets.

    For the first time, 51Degrees™ also now offers a new Enterprise dataset, for brands with larger more complex requirements who need support agreements backed by SLAs. As with previous versions, the new software release is available in single user and premium versions as well as the entry level version which is free to all users.

    51Degrees™ V3 software was developed in collaboration with its user community. "Everything we have created in this new release was requested by our customers, many of whom are at the leading edge of customer insights in digital and mobile marketing", commented James Rosewell, CEO and Founder of 51Degrees™. "We know this is a new area for many marketers and its important organizations select the right easy to implement future proof solution, which is why we also put together a selection criteria guide to help people understand Device Detection."

    The Device Detection Selection Criteria guide is available as a free download on the 51Degrees™ website, and offers insight on Device Detection software and key points to look out for. There is also a handy 13 point checklist, and a supplier comparison chart to help choose the right solution at a glance.

    For more information about Device Detection, the free Device Detection Selection Criteria guide or the new V3 software, please visit

    About 51Degrees:

    51Degrees was founded in 2009 by James Rosewell and is the home of THE fastest and most accurate Device Detection software available. Originating from the 51Degrees Open Source Foundation project, over 1,500,000 websites now use 51Degress to detect mobile devices and redirect initial requests to a mobile friendly home page optimized for the user.

    The company serves many of the world's leading brands including Unilever, eBay, Microsoft, IBM, Hyundai and T-Mobile, and as well as its flagship device detection software, the product portfolio spans responsive web design tools, image optimization and enhanced analytics.
    Based in Reading, UK, the company name originated from its geographical latitude at 51 Degrees. Since launching the company in 2009 51Degrees has expanded rapidly and its solutions are deployed in over 150 countries across every continent around the world.

    For more information visit
    For further press information please contact:
    Kamila Domagala, Communications Manager
    Tel: +441183287152 or email kamila at

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