How much is that South Florida home worth?

January 05, 2006 (PRLEAP.COM) Business News
In South Florida’s dynamic real estate market, it’s sometimes difficult to get a handle on current home prices. Previously, consumers had the difficult choice of paying hundreds of dollars for a traditional real estate appraisal or relying on the subjective judgments of buyers, sellers and agents. Now, there’s an alternative on the Web that provides instant valuation estimates for South Florida homes – and it’s free.

Curious consumers can visit, enter an address and get instant, objective valuation estimates for any residential property in Miami-Dade, Broward or Palm Beach. For even more accuracy, the site enables you to compare your value estimate with recent comparable sales, or “comps,” and double-check property information in county records.

“There’s a lot of speculation about which way South Florida real estate is headed in 2006,” said Homekeys President and CEO Manuel J. Iraola. “But more important to individuals is, what is my home worth? How much should sell for, or offer for the home I want to buy?

”There’s no reason to guess. Homekeys has instant home valuation estimates for South Florida, integrated with rich information like recent comparable sales, currently available properties, county records, and more. Getting the price right is the most important part of buying or selling real estate. For most people, buying or selling a home is the biggest financial transaction they will ever make. Many people don’t think estimating property value is something they can do on their own. But with today’s technology and a little research, it’s possible to get very accurate results.”

Iraola said that because of the Internet, real estate consumers are becoming more sophisticated and tech savvy. He noted that the number of people taking advantage of Homekeys features such as undervalued property searches and e-mail notifications has steadily increased since the site launched in March, 2005.

“We get a lot of phone calls asking why we ‘give away’ the free resources on our Web site,” Iraola said. “They want to know what the catch is. There’s no obligation, we just want people to become familiar with the homekeys website and the services we offer.”

In addition to full-service real estate brokerage services, Homekeys offers a range of money-saving choices. Buyers can earn Rebates of up to 2.25 percent of sales price on Florida homes. Sellers who want to take a more active role and save on commissions have additional choices including $179 MLS listings in 14 Florida counties. offers comprehensive information for South Florida properties and is continually adding features for buyers and sellers across the Sunshine State.

About Homekeys

HomeXperts Inc. d/b/a Homekeys is a South-Florida based developer, integrator, and distributor of innovative Web-based content, applications and resources for the real estate market. The company offers Floridians more ways to buy and sell, all backed by Homekeys’ innovative technology and services.

HomeXperts Inc. d/b/a Homekeys is a real estate broker in the State of Florida licensed (License CQ1019055) by the Florida Real Estate Commission, through the Department of Business and Professional Regulation, Division of Real Estate. HomeXperts Inc. d/b/a Homekeys is an Equal Housing Opportunity Corporation and abides by the Code & Ethics of the National Association of REALTORS®.