Leo Burnett Detroit, Carhartt Win Big at Adcraft's Eighth Annual D Show

December 04, 2014 (PRLEAP.COM) Business News
Detroit, Dec. 4, 2014 - The Adcraft Club of Detroit recognized the best work in the region's advertising industry Wednesday during its Eighth Annual D Show, held at the Masonic Temple in Detroit. Leo Burnett Detroit took top honors winning Best of Show and Best of Integrated Branding for its "Purple Roads" integrated branding campaign for GM/Chevy Silverado. The agency also won Best of TV for its "Life" commercial highlighting cancer survival, also for GM/Chevy Silverado.

Clothing company Carhartt also won multiple awards for its in-house Fall 2013 Look Book Oregon, winning Best of Collateral/Sales Presentation and The Joe, a Best of award selected by local journalists. Other winners included Driven, Commonwealth Detroit, Team Detroit, Lowe Campbell Ewald, Union AdWorks and Cutters Studio for GlobalHue.

"While our roots are in the auto industry, we were excited to have a diverse pool of entries this year ranging from multi-billion dollar companies to hospitals, universities and more," said Brian Yessian, chairman of Adcraft's D Council that organizes the D Show each year. "The diversity of entries showcases the depth of talent in the region, and we're proud to recognize and continue to encourage that work."

In addition to recognizing traditional advertising work, the D Show also presented its "The Ambassador" award to Jason Hall for his work establishing and developing Slow Roll, a weekly bike ride that takes riders through different neighborhoods in Detroit. The award recognizes a project or initiative that uses creativity to showcase the city of Detroit in a positive way.

The D Show recognizes the best creative work in Metro Detroit from the past year with categories including print, TV, integrated branding, digital media, social media, graphic design and innovative marketing. Winners were selected from nearly 600 entries of projects and campaigns from Metro Detroit-based agencies or clients.

The complete list of winners include:

BEST OF PRINT
CLIENT: Founders Brewing Co.
PROJECT/TITLE: Around the Brewery Campaign
AGENCY: Driven

BEST OF TV
CLIENT: GM/Chevy Silverado
PROJECT/TITLE: Life
AGENCY: Leo Burnett Detroit

BEST OF INTEGRATED BRANDING
CLIENT: GM/Chevy Silverado
PROJECT/TITLE: Purple Roads
AGENCY: Leo Burnett Detroit

BEST OF DIGITAL MEDIA
CLIENT: Chevrolet
PROJECT/TITLE: Perfect/Malibu
AGENCY: Commonwealth Detroit

BEST OF SOCIAL MEDIA
CLIENT: Ford Motor Company
PROJECT/TITLE: And Is Better Tumblr
AGENCY: Team Detroit

BEST OF INNOVATIVE MARKETING
CLIENT: Navy - Project Architeuthis
AGENCY: Lowe Campbell Ewald

BEST OF GRAPHIC DESIGN
CLIENT: Alternatives for Girls
PROJECT/TITLE: Annual Report
AGENCY: Union Adworks

BEST OF COLLATERAL/SALES PRES.
CLIENT: Carhartt
PROJECT/TITLE: Fall 2013 Look Book - Oregon
AGENCY: Carhartt (In-House)

BEST OF THE CRAFT
CLIENT: Chrysler LLC
PROJECT/TITLE: America's Import
AGENCY: Cutters Studio for GlobalHue

THE JOE (selected by local journalists)
CLIENT: Carhartt
PROJECT/TITLE: Fall 2013 Look Book - Oregon
AGENCY: Carhartt (In-House)

BEST OF SHOW
CLIENT: GM/Chevy Silverado
PROJECT/TITLE: Purple Roads
AGENCY: Leo Burnett Detroit

THE AMBASSADOR
Jason Hall
Slow Roll

For more information visit www.Adcraft.org.

About Adcraft Club of Detroit
Established in 1905, the Adcraft Club of Detroit brings together members of the media, advertiser and agency community to exchange big ideas, support and educate one another as means of evolving their own professional development and the creative industry they are a part of. With 1,900 plus members, the Adcraft Club of Detroit houses some of the most well-respected and established consumer brands in the world.

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