Offers Online Advertisers Estimates for Pay Per Click Campaign Costs

November 12, 2003 (PRLEAP.COM) Business News
BRIDGEWATER - NJ, November 12, 2003 A new service designed to provide Pay per Click (PPC) advertisers with an estimated monthly cost for conducting an online advertising campaign was launched by, a leader in PPC Internet advertising. campaign estimates have been created to provide individual advertisers and media companies managing multiple PPC accounts with a better knowledge of anticipated advertising costs.

Obtaining a campaign cost estimate in advance allows PPC advertisers to more accurately budget a campaign before and after its launch. Advertisers with limited spending can modify higher priced keywords to better accommodate budget size. If an estimate is lower than anticipated, campaign managers can bid for a higher position or incorporate more keywords to increase target ability. Additionally, advertisers can adjust keywords and bid values based on actual performance after a campaign is launched. campaign estimates can be based on an advertiser's keyword list and bid value or the desired position of an ad amongst search results. Advertising specialists can calculate a value based on the number of searches throughout the network and the average click through rate (CTR) for the desired position. Estimated monthly costs can be given for the overall campaign plus each individual keyword.

Campaign cost estimates are available to all existing and potential advertisers and media companies who submit a request via the Web site ( Media companies who do not wish to disclose a client's keyword list can acquire a cost estimate based on industry and desired position. Estimates are presented within five business days with no obligation to create a advertiser account.

About, a leader in contextual-based marketing, provides online advertisers with the most cost-effective, easily tracked method of generating sales leads while offering Web publishers a better way to monetize Internet traffic. By establishing relationships with more than 8,000 leading Web portals and regional Internet service providers,'s advertising network exceeds more than 270 million queries monthly. For more information about, visit

Media Contact:
Christine Xenakis
Public Relations Manager
866.359.9237 x204
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