GreenRope CEO, Lars Helgeson, Moderates San Diego Direct Marketing Association's SURGE Event

January 15, 2015 (PRLEAP.COM) Technology News
San Diego, CA Jan 15, 2014 Lars Helgeson, founder and CEO of GreenRope, an integrated CRM and marketing automation platform, will moderate the panel at San Diego Direct Marketing Association's (SDDMA) January event, SURGE. This event brings together prominent marketing and IT professionals to learn and discuss the necessary strategies to excel in today's digital economy.

The SDDMA's annual SURGE event kicks off each year with a high-level, collaborative seminar that examines how marketing plays a key role within your business. This year, the panel of experts will examine how marketing and IT can work together to bridge the technology divide and increase efficiency within your organization.

"I am thrilled to be apart of this event-especially because it focuses on both marketing and IT-two very strategic roles in any organization," says GreenRope CEO and panel moderator, Lars Helgeson. "I think SURGE presents a great opportunity for marketing and IT professionals to understand how each can help the other to achieve success in today's digital business environment."

Lars's experience in both IT management and marketing strategy makes him the perfect moderator. Lars also published a valuable eBook just for SURGE, which discusses the role and importance IT plays in today's marketing world. Download the full eBook here:
How CRM Implementations Fail and Why IT is the Key to Success

SURGE panelists will address how Marketing and IT professionals can effectively create digital roadmaps for your organization, as well as share their individual successes they've experienced with implementing technology.

The all-day SURGE panel and presentation will take place on Thursday, January 29, 2015 at AMN Healthcare, located at 12400 High Bluff Drive, San Diego, CA 92130.

For more information, visit the event page: SDDMA SURGE (

About GreenRope
Lars Helgeson, who saw the need to make running a small to mid-sized business easier and more efficient, founded GreenRope. GreenRope's mission is to resolve the challenges of managing business operations by providing cloud-based integrated software that is effective, affordable, and user friendly. GreenRope streamlines key operations, including e-commerce and accounting, CRM, email marketing, mobile marketing, calendaring, websites, social media and more, into one easy-to-use platform. By using GreenRope, companies can reduce their marketing and CRM software expenses by an estimated 80%. GreenRope's affordable pricing plans start as low as $149/month. Visit for more information.

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