Ascension Software Launches Atlas App to Deliver Value and Generate Revenue in Waiting Rooms

February 28, 2015 (PRLEAP.COM) Health News
February 28, 2015 - Ascension Software has just released Atlas, a secure tablet-ready app designed for patient engagement, retention, and upselling onsite.

Waiting is the #1 patient complaint at healthcare practices. Patients that wait 5-10 minutes become unsatisfied, yet the average wait time is an expected 38 minutes!

Here's where it gets interesting for waiting room ROI:
Research shows that patients who are not occupied while they wait have a very low willingness to return for services, which they will perceive negatively regardless of the actual quality and competence of services.

  • It costs 6-7 times more to acquire a new patient than to keep an existing one.
  • A 2% increase in patient retention has the same effect as decreasing costs by 10%.
  • Dissatisfied patients will share the negative experience with 9-15 people.

  • However, when patients have access to positive and relevant distraction while waiting (forms, testimonials, videos, research, FAQs, gaming, social media, and other valuable content.) their perception of wait time dramatically improves. They report high levels of satisfaction with their healthcare providers, and share this satisfaction with their social networks and local communities.

  • Happy patients tell 4-6 people about their experience.

  • Engage Patients at the Moment Your Service is Top-of-Mind!
    Atlas creates positive engagement in waiting rooms through hyper-personalized content. It can be customized to deliver specific content that will entertain, educate, and/or provide upsale opportunities.

    Atlas can give patients access to forms, testimonials, videos, research, FAQs, gaming, social media, and other valuable content. This encourages patients to become familiar with a business's website, services, social media profiles, and their own patient portal while their health is top-of-mind.

    In addition, Atlas saves a business money by eliminating or reducing other cost centers (eg: magazine and newspaper subscriptions, pamphlets, brochures). It's truly one of the most proactive tools a business can use as part of their marketing, advertising, or revenue-increasing efforts.

    Atlas is free for thirty days! It is available for iOS and Android.

    About Ascension Software
    Ascension Software is a global SaaS provider dedicated to delivering the world's leading consumer engagement solutions. For the release of Atlas, Ascension has partnered with Samsung, PrinterOn, and Zones to provide end-to-end superior service and expertise to clients.

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