Six ways that consumer is benefited by mobile shopping – opportunities for

April 02, 2015 (PRLEAP.COM) Lifestyle News
April 2, 2015- Recent upward trend in mobile shopping (Consumers and Mobile Financial Services Report published in 2014) has caused many e-commerce business owners to rethink about the efficiency of their mobile websites. Inkjet Star, Inc., an online store for compatible and remanufactured ink and toner cartridges for over 10 years, has invested in redesigning their mobile website. They also focus on continual communication and consumer education of the benefits of mobile shopping.

Traditionally, consumers purchase their replacement printer ink and toner cartridges at office supplies stores or online stores. Recently more and more people use their smartphones to make purchases. Besides saving time, are there other benefits for mobile shopping? The company summarizes the consumer benefits in the following six ways.

1. Time matters.
Mobile shopping means that consumers can make purchase anytime and anywhere on their mobile devices. It saves time and energy. David Leung of described one of the scenarios where their customers may benefit from mobile shopping. "As a college student is leaving the classroom, he thinks of the assignment that will be due in a couple of days and he remembers that the toner is low for his printer. He takes out his smartphone to purchase the replacement toner cartridge immediately. Because this is a repeat purchase item, he logs in to his account dashboard to find the previous order and click 'order'. There are only 2-3 clicks for the whole transaction. He is satisfied upon checking the order confirmation received via email minutes later. He knows exactly when the order will be shipped to his doorstep."

Stress accumulates when the to-do list is growing. Besides saving time, mobile shopping helps shorten the to-do list so that consumers can be present to more important things.

2. Ease of navigation and display matter.
Many websites are designed for just display on PC. When consumers search for products and pictures on their smartphones, the text and the photos are sometimes so small that they are difficult to read. The constraint of screen size has to be overcome by responsive website design. In other words, the display including information arrangement and font size has to be customized for mobile phone display. As the Inkjet Star how-to video shows, the mobile-ready website makes it easy for consumers to navigate, find the right product and complete the purchase.

3. Convenience matters.
The convenience of repeat purchase is one of the major consumer benefits for mobile shopping. Ink or toner cartridge is unique to the specific printer. Consumers do not need to compare products or try it on for size or color. Once consumers have their registered account at, they can simply login their account and make purchase by going to their previous order or wish list. Consumers can complete a purchase transaction within 3-4 clicks taking advantage of the registered account information.

4. Internet security matters.
As the consumer report shows, those consumers who have not done online shopping or smartphone purchase are afraid of the security issue. This is an authentic problem. Vendors such as Inkjet Star, Inc. endeavors to overcome the security issue. The company accepts both PayPal and credit card payments, but they will not store credit card information on their file.

5. Smart purchase matters
Consumers are used to receiving email promotion such as discount offers and coupons. These promotion offers are often time-sensitive. When consumers are reading promotional emails on smartphones, they can immediately click at the email to be transferred to the online shop to complete the purchase. Inkjet Star, Inc. expects this consumer trend to increase.

6. Pricing matters
Smartphones are increasingly being used to compare product prices and to source the location of supply. Similarly, consumers may compare the prices and specification of ink and toner cartridges using their mobile phones while browsing at a retail store. This will help consumers purchase the best pricing products.

Inkjet Star, Inc. is an established online supplier of quality replacement ink and toner for printer brands such as Brother, HP, Samsung, Lexmark, Xerox, Canon, Dell, Epson, Kodak, Konica-Minolta, RICOH, Panasonic and Okidata. To celebrate their 10th Anniversary, they are running a 15% promotion exclusive for readers of this article. Use coupon code: Ink4U15 to save 15% off your entire order from now until April 15th at the online store.

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