January 13, 2006 (PRLEAP.COM) Business News
The partnership, which was undertaken to expand both companies' abilities to impact the entire sales and marketing cycle for companies of all sizes, coincides with the launch of Primary Intelligence's new partner program. As a founding partner in the new program, Targa Media provides complimentary solutions that help organizations to more fully realize the benefits that both companies offer: Sales team optimization, improved marketing and sales efficiency, and increased top line revenue.

"We are proud of this new partnership and very pleased to be associated with Targa Media," said Rob Jeppsen, Vice President of Business Development for Primary Intelligence. "The combination provides an unparalleled resource for optimizing sales forces and for orchestrating powerful, focused marketing strategies."

"Our ability to provide direct, actionable feedback to our clients is increased dramatically with this partnership," commented Jason Steed, President of Targa Media. "We have found that a feedback loop including win/loss assessments is essential not only to building stronger brands, but also internally for our clients in maintaining their brands."

For more information on competitive or sales intelligence solutions, contact Primary Intelligence. For information on relationship marketing, contact Targa Media.