SleeterCon Exhibitor Sales 50% Sold Out: The Sleeter Group Aiding Vendors in Reaching Accountants through Education

April 29, 2015 (PRLEAP.COM) Technology News
April 29, 2015 - SleeterCon exhibitor sales are 50% sold out and estimated to be 100% by July. The 12th year for The Sleeter Group's Accounting Solutions Conference will be held at the Bellagio Resort & Casino in Las Vegas, Nevada on November 16-19, 2015. SleeterCon experienced record sell-outs for pre-sales and expects over 900 accountants, bookkeepers, consultants, IT professionals and attendees.

SleeterCon is the premier event of the year for the accounting consultant and add-on developer community, providing unprecedented access to buyers in the marketplace. SleeterCon stands out from other conferences in that it showcases a myriad of technology solutions rather than focusing on one suite of products. Attendees prefer the non-biased approach and appreciate options to choose from. Vendors, such as Xero, get a platform to launch into the marketplace without restrictions like other QuickBooks or Sage centric conferences; making SleeterCon a unique opportunity with greater diversity for both vendors and attendees. Exhibitors have access to partner opportunities, thought leaders in the community as well as developer ties within best of breed technology solutions for integration initiatives.

"BQE has been sponsoring and attending the Sleeter Conference every year since Doug's first conference. Sleeter Group and the conference have played an important role in the rapid growth of BQE over the last several years. I highly recommend this conference to companies who are trying to reach not only to Accountants but many other industries through these Accountants who also act as the trusted advisors to business owners" raves Shafat Quazi, CEO and Founder of BQE (BillQuick Software).

The Sleeter Group is offering new value-added benefits to exhibitors for the 2015 Conference, including education on the profession for increased sales conversion. Tuesday, May 12th The Sleeter Group and Kacee Johnson of Blue Ocean Principles will co-host a webinar for the exhibitors to better help identify, qualify and understand leads in the marketplace. The webinar, titled App Developers: Understanding the Accounting Profession as Your Target Demographic is a pre-SleeterCon Vendor course designed to aid App Developers in achieving brand awareness and improving adoption by their targeted demographic inside the Accounting Profession.

Misty Megia, Executive Director at The Sleeter Group explains the push for helping vendors in a more hands-on approach, "We partnered with Blue Ocean Principles to host these educational courses so that the solution providers at SleeterCon have maximum return on their investment. Selling to accounting professionals is different than other verticals and we are here to help them understand the community in a whole new way. This is a value-added benefit that no other conference is offering."

Exhibit space sold out in July for the 2014 conference, so registration for vendors is recommended early to ensure best booth location and level desired are secured; Ruby sponsorship is already sold out. For information on SleeterCon exhibitor opportunities, visit or call (925) 416-6300.

About The Sleeter Group
The Sleeter Group, a Diversified Communications company, operates a membership community that provides professional training and development through networking forums, events and webinars, books, exams, newsletters, blogs and research services. Sleeter Group's members provide bookkeeping and consulting services to over 300,000 SMEs. The Sleeter Group (@SleeterGroup) is dedicated to helping accountants and small businesses work together by using the most innovative and tested tools/systems to generate greater efficiencies and higher profits. | #sleetercon.

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