After Unprecedented Online Growth, Mitchell & Ness Renews Agreement with DMi Partners

(PHILADELPHIA, PA) DMi Partners announces the renewal of their joint venture agreement with Mitchell & Ness Nostalgia Company. Under this agreement, DMi will continue to manage Mitchell & Ness’s e-commerce website, sales and customer service call center, and Internet marketing for the next two years.

DMi has grown Mitchell & Ness’s online business from $900,000 in 2004 to over $2.3 million in 2005, representing a 155.6% increase. In addition to the top line revenue growth, DMi has introduced new online sales and marketing initiatives such as the “Back to Old School” sale in September, which resulted in a 283% increase in total sales over the prior month; new product lines including the New York Yankees Blazer; and new functionality including gift cards.

DMi has also extended Mitchell & Ness’s online reach through strategic partnerships with shopping giants such as amazon.com, shopzilla.com, and shopping.com, plus an extensive affiliate marketing program that currently includes over 250 sites.

“E-commerce is not only the fastest growing segment of Mitchell & Ness’s business from a sales perspective, it’s also the area of greatest opportunity,” states Patrick McKenna, CEO and co-founder of DMi Partners. “The Internet provides a truly unique forum where all of Mitchell & Ness’s products can be displayed to all of their customers without geographic limitation.”

About DMi Partners

DMi Partners is a full-service, interactive marketing and e-business firm. We connect our clients with their target customer demographic through services such as search engine marketing, media planning, and custom acquisition, retention, and relationship management programs.

Founded in 2003 with offices in Philadelphia, PA and Boca Raton, FL, DMi Partners delivers dramatic results for clients across various industries including retail, telecom, and financial services. Through a diverse knowledge base and commitment to service, DMi Partners creates innovative, cost-effective, and results-driven solutions for each client's individual needs. For more information, visit www.dmipartners.com.

About Mitchell & Ness

Founded as a golf and tennis company in 1904, Mitchell & Ness in 1933 began making pro uniforms for the Philadelphia Eagles, Athletics, and Phillies. In 1988 the company began its Nostalgia division to recreate all of the jerseys significant to the history of professional sports in the USA. As the pioneer in this field, Mitchell & Ness is known worldwide for top-quality authentic throwbacks. With exclusive licenses from the NBA, NFL, NHL, MLB, and CLC, Mitchell & Ness offers over 1600 authentic styles representing player jerseys, warm-ups, and heavy-weight jackets. Headquartered in Philadelphia, PA, Mitchell & Ness has been “Defining Authentic” for over 100 years. For more information, visit www.mitchellandness.com.

# # #