Rebrands and Launches Updated Tennis Fashion and Lifestyle Website

June 18, 2015 (PRLEAP.COM) Sports News
June 18, 2015 - Mystic, CT, a leading tennis blog covering tennis fashion, gear, and lifestyle, has rebranded and remodeled its site in time for the start of the grass court tennis season and lead-up to Wimbledon. The 6.5-year-old internationally read site is an online tennis and tennis lifestyle publication for men and women. The site focuses on gear and apparel for a wide variety of on-court tennis identities and styles, as well as quality tennis-themed items such as timepieces and jewelry.

"Every tennis player has a pro player they can relate to, so we cover what pro players are wearing in major tournaments as well as new on court trends, and looks from sportswear brands that don't have pros working the Slam courts," said Karin Burgess, founder and editor of Tennis Identity. "Tennis apparel has come a long way. Today's performance styles are not only beautiful, but also technical, keeping pace with the extreme physicality of today's tennis game."

In addition to on-court apparel, Tennis Identity looks at new fabrications, tennis bags, eyewear for the court, tennis books, and fitness apparel. Burgess and the Tennis Identity team also explore budding on-court trends, such as men's tennis shoes on women, as well as knee-high socks. They provide tips for players seeking to improve their game and stay in peak physical condition. The site has relevant news and informational articles for players of all ranks, from beginners to dedicated pros.

For more information, please visit Tennis Identity online at and on social media via Twitter, Facebook, and Instagram @TennisIdentity. The website also offers readers a weekly email newsletter.

About Tennis Identity
Founded and edited by Karin Burgess, Tennis Identity is a blog covering news, gear, fashion, and lifestyle topics relating to this popular sport. Online since 2009, the blog can be found at

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