Azalead ABM Integration Package Available for Salesforce
June 24, 2015 (PRLEAP.COM) Technology NewsJune 24, 2015 - Azalead Software, announced today at the Salesforce World Tour Paris, the general availability of an ABM integration package with Salesforce. Azalead helps B2B companies accelerate their sales pipeline with Account Based Marketing (ABM) and B2B display ad nurturing.
Now, B2B sales and marketing teams can align their efforts around target accounts and see how their digital marketing programs impact the sales pipeline. Azalead nurtures target accounts with B2B display ads throughout the sales cycle and alerts sales reps when their target accounts are ready to engage.
According to Forrester, over 65% of a prospects' research is done anonymously before they reach out to the vendor. Azalead lets sales reps and marketers see which accounts are shopping early in the buying cycle. Azalead now provides Salesforce users with account level marketing engagement data including website pages visited, email campaigns opened, and display ads clicked.
According to SiriusDecisions, 95% of website visitors leave without providing an email address and 80% of marketing emails go unopened. Azalead nurtures target accounts with display ads even if they don't fill in the webform.
Azalead's ABM Score Card and Sales Pipeline Impact charts allow a CMO or VP Sales to measure the impact of their digital marketing activities on their sales pipeline. Azalead reports and dash-boards help forecast which target accounts are most likely to sign and identify which accounts need more marketing and sales efforts.
"Forward thinking B2B companies are adopting Account Based Marketing (ABM) and they are see-ing faster sales cycles and higher returns from their sales & marketing efforts" says Nick Heys, Co-founder and CEO of Azalead.
"Azalead helps us identify new sales opportunities and accelerate sales cycles with B2B display ad-vertising. The ability to see how our digital marketing activities are impacting our sales pipeline in Salesforce will be a powerful tool for measuring the results of our ABM activities with our large ac-counts," says Pierre Garçon, CEO of EcoMundo.