American Diamonds Jewelry Takes Guesswork Out of Custom Ring Design

July 31, 2015 (PRLEAP.COM) Lifestyle News
July 31, 2015 - New York, NY-Choosing an engagement ring can be overwhelming for couples preparing to make a major life change. The experts at American Diamonds Jewelry believe that amid the pressures of planning for the future, choosing a diamond ring should be a positive experience. According to company CEO, Daniela Ursachi, they have developed an unusually collaborative approach, using CAD design to help customers share their personal vision. Located in the diamond tower, in the heart of New York's Diamond District, they are ideally located to draw on the best manufacturers and diamond setters in the world.

The process of buying a ring, whether custom or ready-made, begins with a face-to-face consultation that invites customers to discuss their needs and budget, and then view a variety of options to select a stone. Part of the American Diamonds Jewelry showroom service is helping couples understand different types of diamonds and other stones available, and what determines value and price. Ursachi stresses their goal of finding the perfect stone for every budget and taste, whether it is a diamond, emerald, or another favorite gemstone.

Once the stone is chosen, the setting can be developed. Some customers bring a sketch of their idea, others bring a photo of a ring they admire, and most just describe the setting they prefer, with expert guidance from the showroom. Often, the customer finds a design in the showroom's line that perfectly fits their needs. When the stone and setting are finalized, an expert designer from among the world's leading jewelry crafters goes to work. A CAD, or computer-aided-design rendering of the ring is sent to the customer for input. According to Ursachi, customers are reassured by the ability to see their design come to life, knowing that it will live up to their hopes. She attributes the high rate of customer satisfaction and positive reviews to this collaborative method.

The goal is to make the often intimidating process as stress-free as possible. Rather than pressure buyers to make a choice, they maintain extended hours and offer set appointments, so every individual or couple has, in effect, a personal design consultant at no extra cost. The company has long years in the business of loose diamonds, and Ursachi draws on her vast experience in the jewelry business to help people obtain the perfect ring. She describes the process as "transparent," enabling customers to see how the ring is evolving, and prides herself on perceiving what the customer has in mind, from platinum wedding bands to rose gold engagement rings.

The turnaround process for a custom ring, once the design is agreed upon, can be as fast as five to seven days, although the client is never rushed. There is a flexible layaway plan if needed. The company specializes in diamonds, with a deep inventory of fine quality, conflict-free stones in a range of price points. For more information about custom designing rings for any occasion, or to set up a showroom appointment, call 1- 212-308-1744, or visit

About American Diamonds Jewelry
American Diamonds Jewelry is both an online boutique and an expert diamond and jewelry showroom. They carry finely crafted jewelry for every occasion, along with an extensive inventory of loose diamonds. American Diamonds Jewelry ensures that each stone is strictly lab certified and comes with a report by one of the major international grading labs. They guarantee all diamonds are conflict-free, and offer a highly personalized custom design service for engagement and wedding rings, as well as other jewelry, in the New York showroom.

Share Article

American Diamonds Jewelry